Role Overview
The Group Marketing Manager will lead the strategic and hands-on marketing efforts across
MAO Group's portfolio of F&B brands. This role is responsible for driving brand growth,
increasing sales performance, and building scalable marketing foundations for both
established and emerging concepts.
You will work across fast food and fast-casual brands, managing marketing strategy,
campaign execution, and brand development from proof-of-concept through to expansion.
The role requires a balance of strategic thinking and on-the-ground execution.
Key Responsibilities :
Brand Strategy & Development
- Develop and execute brand strategies and positioning for new and existing F&B
concepts.
- Lead the creation and evolution of brand identities, ensuring clarity, consistency,
and market relevance.
- Oversee outsourced development of brand guidelines and ensure alignment across
all brand touchpoints.
Marketing & Campaign Management
- Plan and execute full-cycle marketing campaigns (digital and offline), from ideation
through launch and performance review.
- Drive sales growth through targeted, data-informed marketing initiatives
- Coordinate promotions, seasonal campaigns, and brand activations aligned with
commercial objectives.
Social Media & Content
- Lead social media strategy, content direction, and audience engagement across
platforms.
- Ensure content reflects brand tone, positioning, and customer insight
- Monitor performance metrics and optimize content and campaigns accordingly
Packaging & Brand Assets
- Develop packaging concepts that reflect brand identity while meeting operational
and cost considerations.
- Coordinate with suppliers and internal stakeholders to ensure packaging
consistency and feasibility.
New Concept Launch & Scaling
- Support the launch of new F&B concepts, including branding, packaging, and go-to
market plans.
- Manage brands in the proof-of-concept phase and support their transition into
scalable, repeatable models.
- Adapt marketing strategies as brands expand across locations and markets
Cross-Functional Collaboration
- Work closely with operations, supply chain, and leadership teams to align marketing
with business realities.
- Manage multiple brands simultaneously until each is fully established and
structured.
Requirements
Experience & Qualifications
- Proven experience in F&B marketing, preferably within fast food or fast-casual
brands.
- Demonstrated track record of driving sales growth through effective marketing
strategies.
- Experience building and launching new F&B concepts, including branding,
packaging, and launch planning.
- Strong understanding of digital marketing, social media platforms, and content
ecosystems.
W
Skills & Capabilities
- Strong brand strategy and positioning expertise
- End-to-end campaign management across digital and offline channels
- Ability to manage outsourced creative and branding partners
- Practical understanding of packaging development and operational constraints
- Comfortable managing early-stage brands and supporting rapid growth and
expansion.
- Highly organized, able to multitask across multiple brands and priorities
Personality & Work Style
- Fast-paced, creative, and execution-driven
- Strong leadership and communication skills with a collaborative approach
- Energetic, resourceful, and hands-on when needed
- Comfortable operating in dynamic, growth-stage environments
They are a startup and building the business and the candidate will have a lot of work to be done and to build his own department.
