House of Cocoa, a leading premium chocolate and caf brand under Bow & Ark, is seeking an experienced and strategic Marketing Manager to lead all brand, campaign, and traffic-driving initiatives across our branches. The ideal candidate will have deep experience in F&B or hospitality marketing, a strong understanding of consumer behavior, and a proven track record in building brand visibility and increasing in-store footfall.
Key Responsibilities:
- Develop and execute marketing strategies to increase branch traffic, sales, and customer retention.
- Plan and manage all brand communication, seasonal campaigns, and promotional activities.
- Build and strengthen brand positioning across online and offline channels.
- Lead digital marketing initiatives including social media, paid ads, influencer collaborations, and customer engagement campaigns.
- Analyze campaign performance, branch traffic, and customer insights to guide data-driven decisions.
- Coordinate with Operations and Sales teams to align campaigns with business priorities and product launches.
- Oversee creative development for content, visuals, and messaging that reinforce brand equity.
- Manage relationships with marketing agencies, media partners, and suppliers.
- Develop and control the marketing budget, ensuring ROI across campaigns.
- Drive community engagement, brand storytelling, and public relations activities.
- Mentor and lead the internal marketing team to ensure effective execution.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- 710 years of experience in marketing, with at least 3 years in the F&B or hospitality industry.
- Proven experience in driving customer traffic and building brand equity for retail or food brands.
- Strong understanding of both digital and offline marketing strategies.
- Exceptional communication, leadership, and analytical skills.
- Proficiency in digital marketing tools, analytics platforms, and social media management.
- Creative thinker with strong business acumen and execution discipline.
- Based in Cairo.
What We Offer:
- The opportunity to lead marketing for a premium and fast-growing brand.
- Dynamic, creative, and collaborative environment.
- Competitive salary and career development potential.
