Who We Are
Role Overview:
The Manager-IMC plays a dual role in client servicing and managing relationships with brand principals. You will act as a key liaison between GMG's clients, internal teams, and principal stakeholders, ensuring seamless alignment in strategy, execution, and brand stewardship. This role demands a balance of strategic thinking, operational efficiency, and a deep understanding of brand and client relationship management.
Key Roles and Responsibilities:
- Serve as the main point of contact for clients, ensuring their needs and objectives are met with excellence.
- Lead the development and execution of integrated marketing campaigns that deliver measurable business results.
- Collaborate with internal teams to ensure timely delivery of campaign elements, including creative, media, and strategy.
- Provide regular updates, reports, and insights to clients, maintaining transparency and building trust.
- Facilitate workshops and brainstorming sessions to align client teams on key initiatives.
- Build and maintain strong relationships with brand principals, acting as a brand ambassador for GMG.
- Collaborate with principals to align marketing strategies and campaigns with their global guidelines and objectives.
- Provide strategic recommendations to localize global campaigns while maintaining brand integrity.
- Coordinate approvals for creative assets, budgets, and campaigns with brand principals.
- Monitor and report on the performance of brand initiatives, sharing insights with principals to refine future strategies.
- Develop integrated marketing communication plans that align with client goals and brand principal guidelines.
- Ensure consistent messaging and brand positioning across all communication channels.
- Drive cross-functional collaboration between creative, media, and strategy teams to deliver cohesive campaigns.
- Manage budgets, timelines, and resources to optimize campaign execution.
- Define KPIs and track the effectiveness of campaigns, sharing detailed performance reports with clients and principals.
- Use data and insights to recommend optimizations for future initiatives.
Skills & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 10 years of total experience with 3 years in integrated marketing communications, client servicing, or brand management.
- Proven track record of working with global brands and managing principal relationships.
- Strong understanding of integrated marketing strategies, including digital, traditional, and experiential marketing.
- Exceptional client relationship management and negotiation skills.
- Excellent project management and multitasking abilities.
- Strong communication and presentation skills.
- Proficiency in marketing tools and software, including analytics and project management platforms.
- Collaborative team player with a proactive and problem-solving mindset.
- Adaptable to fast-paced environments and complex stakeholder management.
- Detail-oriented with a passion for delivering excellence.
