Marketing Manager

Marketing Manager - Abu Dhabi (Jaww Restaurant)

Website: www.hellomealsonme.com

Industry: Restaurant / Food & Beverage (F&B)

Location: Abu Dhabi, UAE

Language Requirement: Native Arabic Speaker with excellent English communication skills

Reporting To: Management / Brand Leadership

Role Summary

The Marketing Manager will lead all marketing activities for Jaww Restaurant in Abu Dhabi, driving revenue growth, customer acquisition, brand awareness, customer retention, and market expansion. The role requires strong expertise in Arabic content creation, digital marketing, CRM, influencer partnerships, local activations, and performance-driven marketing within the UAE F&B sector.

Key Responsibilities

1. Marketing Strategy & Revenue Growth

• Develop and execute annual and monthly marketing plans for Abu Dhabi.
• Drive dine-in, takeaway, delivery sales, customer acquisition, and repeat business.
• Create targeted campaigns for Emirati families, Arabic-speaking residents, professionals, and tourists.
• Conduct competitor analysis and identify market opportunities.
• Manage marketing budgets and ensure strong ROI.
• Develop marketing calendars aligned with business goals, seasonal trends, and local events.
• Explore new marketing channels and growth opportunities.

2. Brand Communication & Content

• Lead development of Arabic and English marketing content.
• Create and approve advertising copy, social media content, emailers, WhatsApp communications, and promotional materials.
• Ensure all Arabic content is culturally relevant and aligned with brand positioning.
• Adapt campaigns specifically for local audiences rather than direct translations.
• Coordinate photography, videography, design, menus, and marketing collateral.
• Maintain consistent branding across all online and offline channels.

3. Digital Marketing & Customer Acquisition

• Plan and execute campaigns across Instagram, TikTok, Snapchat, Google, Meta, and relevant platforms.
• Manage agencies and advertising partners to improve campaign performance.
• Run geo-targeted campaigns across Abu Dhabi catchment areas.
• Optimize Google Business Profile, local SEO, reviews, and online reputation.
• Collaborate with food delivery platforms to improve visibility and sales.
• Track campaign performance, conversions, booking volumes, and revenue.
• Monitor acquisition costs, conversion rates, and advertising efficiency.

4. CRM, Email & WhatsApp Marketing

• Manage email, WhatsApp, and SMS campaigns promoting offers, menu launches, events, and loyalty programs.
• Create engaging Arabic and English communications with clear calls to action.
• Maintain campaign calendars and customer communication plans.
• Segment databases based on behavior, purchase history, location, and customer value.
• Develop automated customer journeys including welcome, retention, birthday, reactivation, and seasonal campaigns.
• Conduct A/B testing to improve campaign effectiveness.
• Measure open rates, click rates, conversions, and revenue contribution.
• Ensure compliance with UAE privacy and marketing regulations.

5. Social Media & Influencer Marketing

• Develop monthly social media content calendars.
• Partner with Arabic-speaking influencers, food bloggers, and content creators.
• Negotiate collaborations based on audience relevance and measurable results.
• Organize tastings, launches, influencer visits, and content creation sessions.
• Track engagement, customer sentiment, promotional codes, and campaign ROI.
• Build and nurture a strong local online community.

6. Partnerships, PR & Community Engagement

• Build relationships with businesses, corporates, hotels, gyms, schools, communities, and event organizers.
• Generate opportunities for catering, events, and group bookings.
• Execute campaigns around Ramadan, Eid, National Day, and other key UAE occasions.
• Coordinate participation in food festivals, exhibitions, and community events.
• Develop relationships with media outlets, publications, and PR agencies.
• Manage press releases, launches, media enquiries, and brand announcements.
• Ensure all campaigns comply with local culture and advertising standards.

7. Promotions & Sales Support

• Collaborate with operations to develop profitable promotions and seasonal offers.
• Promote signature dishes and high-margin menu items.
• Increase order values, family dining, group bookings, takeaway, and repeat sales.
• Manage menus, POS materials, digital assets, and delivery platform content.
• Evaluate discounts, bundles, and loyalty programs for commercial effectiveness.
• Analyze campaign and sales performance to identify growth opportunities.

8. Customer Retention

• Develop initiatives to increase repeat visits and customer lifetime value.
• Implement customer lifecycle and retention campaigns.
• Launch targeted programs for inactive customers, frequent diners, families, and corporate clients.
• Create loyalty, reactivation, and personalized offer programs.
• Analyze customer feedback, purchase behavior, and reviews.
• Track retention performance and revenue contribution.

9. Reporting & Budget Management

• Prepare monthly marketing performance reports.
• Track revenue growth, customer acquisition, campaign ROI, CPA, conversion rates, customer retention, and average order value.
• Evaluate influencer, CRM, partnership, event, and media performance.
• Identify underperforming activities and implement improvements.
• Maintain marketing SOPs, budgets, campaign records, and supplier databases.
• Ensure all campaigns have defined objectives, budgets, timelines, and measurable outcomes.
• Present results and recommendations to management.

Required Qualifications & Experience

• 10+ years of marketing experience in restaurants, hospitality, cafés, QSR, or F&B.
• Native Arabic speaker with excellent written and verbal Arabic communication skills.
• Strong English communication skills.
• Good understanding of Abu Dhabi's restaurant market and consumer behavior.
• Proven experience in:
• Social media marketing
• Digital advertising
• Email and WhatsApp marketing
• Influencer marketing
• CRM and customer retention
• Local partnerships and activations
• Experience creating Arabic content and culturally relevant campaigns.
• Working knowledge of Meta Ads, Google Ads, TikTok, Snapchat, Google Business Profile, CRM tools, and marketing analytics.
• Strong commercial acumen and understanding of marketing ROI.
• Excellent communication, negotiation, analytical, project management, and organizational skills.
• Ability to independently manage multiple campaigns and stakeholders.

Key Performance Indicators (KPIs)

• Revenue Growth
• Customer Acquisition
• Campaign ROI
• Digital Marketing Performance
• Email Marketing Performance
• WhatsApp & CRM Performance
• Influencer Marketing Results
• Local Partnership Performance
• Customer Retention & Repeat Business
• Promotional Campaign Effectiveness
• Brand Reputation & Online Reviews
• Customer Database Growth & Engagement
• Marketing Execution & Reporting Quality

Ideal Candidate: A commercially driven, Arabic-speaking marketing professional with strong F&B experience, capable of combining strategic planning, digital marketing, CRM, influencer partnerships, and local market expertise to drive measurable restaurant growth across Abu Dhabi.