Marketing Manager - Luxury Real Estate
About the Role
We are seeking an experienced Marketing Manager to lead a boutique real estate brokerage and drive growth in Dubai's competitive luxury real estate market. This is an exciting opportunity to take ownership of substantial marketing budgets and create high-impact campaigns that attract high-net-worth individuals from across Europe and the GCC.
Key Responsibilities
- Strategic Marketing Leadership: Take full ownership of the company's marketing strategy, with direct management of AED 80,000-100,000 monthly advertising spend
- HNWI Campaign Development: Design and implement sophisticated lead generation campaigns specifically targeted at high-net-worth individual buyers
- Paid Media Management: Oversee and optimise Google Ads and Meta (Facebook/Instagram) advertising campaigns to maximise lead quality and conversion rates
- Social Media Management: Lead the company's social media presence across all platforms, developing engaging content strategies that resonate with luxury property buyers
- Content Creation: Design and produce compelling short-form video and visual content for social media channels
- Performance Analysis: Monitor campaign performance, analyse metrics, and continuously optimise strategies to improve ROI and lead conversion rates
- Market Focus: Execute targeted campaigns for European and GCC buyers, with deep understanding of cultural nuances and buying behaviours
Required Qualifications
- 3-5 years of proven experience in marketing within the UAE real estate sector
- Strong track record of successful lead generation campaigns targeting HNWI clientele
- Expert-level proficiency in Google Ads and Meta advertising platforms
- Demonstrated experience managing substantial monthly marketing budgets (AED 50k+)
- Proven ability to create engaging social media content and manage brand presence
- Deep understanding of the Dubai luxury property market and international buyer preferences
- Excellent analytical skills with ability to interpret data and optimise campaigns accordingly
- Strong creative abilities for content design and copywriting
- Knowledge of marketing automation tools and CRM systems
Ideal Candidate Profile
Results-driven professional with proven track record of lead conversion
- Creative thinker who can develop innovative campaigns in a competitive market
- Strong communicator with ability to present strategies and results to senior leadership
- Up-to-date with latest digital marketing trends and luxury real estate marketing best practices
Compensation Package:
- Base Salary: AED 15,000 - 20,000 per month
- Performance-based bonuses tied to lead conversion and campaign success
- Opportunity to manage significant marketing budgets and make real impact
Additional Benefits:
- Autonomy to implement your marketing vision and strategy
- Direct influence on company growth and success
- Professional development in Dubai's dynamic luxury real estate sector
- Collaborative work environment with growth opportunities
