Real Estate Marketing Manager drives property sales by developing, implementing, and monitoring strategic marketing campaigns, brand positioning, and lead generation efforts. They manage budgets, analyze market trends, oversee digital/print materials (brochures, social media, SEO), and coordinate project launches with sales teams. Key roles include CRM management, vendor coordination, and performance reporting.
Key Responsibilities
- Strategy & Branding: Develop comprehensive marketing strategies for property launches, aiming to increase brand visibility and attract buyers/investors.
- Digital & Content Marketing: Manage social media, website, SEO/SEM, email campaigns, and video/graphic design content.
- Campaign Execution: Produce marketing materials (brochures, ads), manage advertising budgets, and coordinate with third-party vendors.
- Market Analysis & Reporting: Analyze market trends, competitor activity, and consumer behavior to provide insights and ROI reports.
- Collaboration: Work closely with sales teams to align strategies with business goals and ensure effective lead generation.
- Event Management: Organize property launches, open houses, and promotional events.
Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 510 years of marketing experience, with proven experience in the real estate sector.
- Skills: Proficiency in CRM tools, Google Analytics, SEO/SEM, and social media platforms.
- Competencies: Strong leadership, communication, project management, and analytical skills.
