Marketing Manager

Job Summary

The Marketing Manager will lead brand awareness, demand generation, channel marketing, digital campaigns, and GTM initiatives across the Middle East, Africa, and Türkiye region.

The role will focus on positioning Sfinx as the leading Active Intelligence Platform for Smart Cities, Critical Infrastructure, Government, Transportation, and Enterprise Security markets.

Key Responsibilities

• Develop and execute regional marketing strategies.
• Build and manage digital marketing campaigns.
• Generate qualified leads for sales teams.
• Manage website, social media, content creation, and SEO activities.
• Organize participation in industry events such as GITEX, Intersec, and regional security exhibitions.
• Develop case studies, whitepapers, presentations, and product collateral.
• Support channel partners with co-marketing initiatives.
• Manage PR, media relations, and analyst engagement.
• Track marketing KPIs and ROI.
• Coordinate product launches and regional campaigns.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• 5+ years of B2B technology marketing experience.
• Experience in Security Technology, Smart Cities, SaaS, AI, IoT, or Enterprise Software.
• Strong digital marketing and content creation capabilities.
• Experience managing agencies and marketing budgets.
• Excellent communication and presentation skills.

Preferred Experience

• Security Industry, PSIM, Video Analytics, Access Control, Smart Cities, or AI platforms.