Marketing Manager

Key Responsibilities:

• Develop and execute marketing strategies aligned with the company's business goals and target audience.
• Plan and manage digital campaigns (SEO, PPC, social media, email marketing) to increase brand awareness and generate qualified leads.
• Collaborate with internal teams to align marketing efforts with company objectives.
• Conduct market research to identify industry trends, client needs, and competitive positioning.
• Oversee content creation including blogs, case studies, whitepapers, newsletters, and website updates.
• Manage the company's online presence including website, LinkedIn, and other relevant platforms.
• Organize and promote webinars, events, and speaking opportunities for subject matter experts.
• Monitor and report on campaign performance using analytics tools; optimize strategies based on insights.
• Manage marketing budgets and ensure cost-effective execution of campaigns.
• Work closely with external agencies, designers, and vendors as needed.

Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field (Master's degree is a plus).
• 5+ years of experience in a marketing role, preferably within a professional services or consultancy environment.
• Strong understanding of B2B marketing strategies and client acquisition.
• Proficiency in digital marketing tools and CRM systems (e.g., HubSpot, Google Analytics, LinkedIn Ads).
• Excellent communication, writing, and presentation skills.
• Strong project management skills and the ability to handle multiple projects simultaneously.
• Creative mindset with attention to detail and a data-driven approach.

Preferred Skills:

• Familiarity with branding for professional services.
• Knowledge of lead nurturing, client journey mapping, and ABM strategies.