York Holding Group is a diversified investment and development group with a portfolio spanning real estate, technology, and financial innovation. The group operates through three specialized business verticals that complement each other to drive growth across the real estate ecosystem, from large-scale property development, to next-generation PropTech solutions, to a regulated FinTech platform transforming real estate investment through digital tokenization and fractional ownership. United by a shared vision of innovation, transparency, and excellence, York Holding Group continues to shape the future of living, investing, and digital real estate experiences across the region.
About Dwelleo:
Dwelleo is an AI-powered real estate platform based in Saudi Arabia, delivering intelligent property insights, investment scoring, rental price predictions, and market intelligence to brokers, agents, developers, and end users.
The platform provides a comprehensive property ecosystem that includes listing management, subscriptions, digital wallets, marketing tools, and advanced analytics designed to transform how real estate professionals and consumers interact with property data.
Role Overview:
Dwelleo is seeking a strategic and results-driven Marketing Manager to lead the company's marketing initiatives, strengthen brand positioning, and drive user acquisition across all business lines, including property sales, rentals, and short-term rentals.
This role requires a data-driven marketing leader with expertise in performance marketing and AI-powered marketing tools who can design scalable campaigns and deliver measurable results.
Key Responsibilities:
-Strategic Marketing & ROI Management
- Develop and execute a comprehensive marketing strategy aligned with business objectives.
- Manage the marketing budget and ensure measurable ROI across all marketing activities.
- Monitor campaign performance and continuously optimize marketing investments.
-AI-Driven Performance Marketing
- Utilize AI-powered marketing tools and platforms to enhance campaign performance.
- Apply AI for audience segmentation, SEM optimization, and content personalization.
- Drive growth in web traffic, app downloads, and user conversions.
-Brand Development & PR
- Lead brand positioning and messaging initiatives for Dwelleo.
- Manage public relations activities and media relationships.
- Secure visibility in relevant industry publications and media outlets.
-User Acquisition & Digital Marketing
- Plan and execute multi-channel marketing campaigns, including:
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Continuously test and scale channels to increase user acquisition and engagement.
-Marketing Team Leadership
- Build, mentor, and lead a high-performing marketing team.
- Foster a data-driven marketing culture.
- Collaborate closely with sales and business development teams to align marketing and growth strategies.
Qualifications
- Bachelor's degree in marketing, Business, or a related field (Master's degree is a plus).
- 5+ years of experience in a senior marketing role.
- Experience in technology, marketplaces, e-commerce, or proptech companies is highly preferred.
- Proven success in building brand awareness and scaling user acquisition.
- Demonstrated ability to increase web traffic, conversions, and app downloads.
- Experience with AI-powered marketing tools and analytics platforms.
- Strong experience in budget management and delivering measurable marketing ROI.
- Excellent leadership, communication, and project management skills.
