Marketing Manager

Job Descriptions

1.Cultural Training & Internal Enablement

·Deliver systematic training on Middle Eastern culture, religion, and lifestyle to ZG China HQ teams.

·Build and maintain the ZG Middle East Cultural Knowledge Base, regularly updating cultural insights, consumer trends, and social media highlights

·Provide religious and cultural compliance reviews for product selection, visual assets, and marketing copy (e.g., human imagery, color symbolism, pattern motifs, holiday expressions)

2. Dubai DTC Website Localization

·Conduct comprehensive audits of the ZG Dubai DTC website from a local consumer perspective; propose and drive localization improvements includes:User Journey, Religious Adaptation, Visuals & Content, Product Display, Religious Adaptation etc.

·Collaborate closely with ZG China teams (UI/UX, Product, Operations) and external web development vendors to ensure localization effectiveness

·Drive the development and content review of the Arabic-language website version

3.Middle East Marketing Strategy Support

·Support the Brand Marketing team in developing ZG's overall marketing strategy for the Middle East, including brand positioning, target audience profiling, and localized translation of core value propositions

·Support the Brand Marketing team in planning and reviewing marketing campaigns suitable for the Middle East, covering channels including but not limited to: Social Media, YouTube, Search Engines, Influencer Marketing etc.

·Contribute to developing a Middle East-exclusive membership program and CRM strategy tailored to local consumer loyalty dynamics

4. Middle East Commercial&Marketing Calendar

·Support the ECOM team in developing and maintaining the ZG Middle East Annual Commercial Calendar, aligning marketing activities with key Middle Eastern dates includes

Religious Holidays, Commercial Events or other Mega Events.

·Synchronize the commercial calendar with ZG's global product launch cadence; develop Middle East-specific product selection, launch, and promotion plans

·Leverage marketing resources, content reserves, and channel schedules for key dates 3-6 months in advance

5. Market Intelligence & Localization Insights

·Monitor Middle East home retail market dynamics, including competitor movements (Home Centre, THE One, Marina Home, West Elm Middle East, etc.), consumer preference shifts, and real estate/demographic trends continuously.

·Produce monthly Middle East market insight reports and present to China HQ

·Maintain the localized quality and cultural relevance of all external content, product descriptions, and marketing materials

Qualificatio

ns1. Deep expertise in Middle Eastern (GCC) local culture, Islamic social customs, and consumer psychology; native/fluent Arabic with professional working proficiency in English

.·2. 5+ years of experience in regional marketing, brand management, or e-commerce operations, with a preference for home/furniture, lifestyle, fashion retail, or DTC localization background in the ME marke

t.3. Proficient in Middle Eastern digital marketing and the GCC e-commerce ecosystem (payments, logistics, regulations), skilled in website optimization (CRO, user journeys) and basic data analysi

s.4. Exceptional cross-cultural communication skills with the ability to identify cultural sensitivities and act as a Cultural Translator bridging local market insights with Chinese team mindset

s.5. Strong upward management and enablement capabilities to translate complex local market dynamics into actionable guidelines and strategic reports for China H

Q.

Preferred Qualificat

ions.Experience studying or living in China, with strong familiarity with cross-cultural collaborat

ion.·Launch the home/furniture brand in the GCC region from 0-t

o-1.·Social media content creation experience (TikTok/Reels/YouTube); familiar with the Middle East short-form content ecosy

stem·Offline retail/showroom operations experie

nce.·Familiarity with Z Gallerie or American premium home bra