Join the Team at ABYAT - Your Gateway to Retail Excellence!
About us:
Are you ready to be part of the largest retail store in the Middle East ABYAT, spanning an impressive 22,000 square meters and offering over 22,000 products, is your one-stop destination for all things home improvement and more. From elegant tiles and captivating wallpapers to state-of-the-art lighting solutions and stylish kitchen fixtures, we pride ourselves on offering a diverse array of top-quality products under one roof.
Established locally with a vision for excellence, ABYAT has been setting benchmarks since its inception in September 2005. With an unwavering focus on our customers, we've crafted an experience that revolves around their needs, from our meticulously designed store layouts to our unparalleled service offerings.
Expanding beyond our roots in Kuwait, ABYAT is now making waves in Saudi Arabia and setting our sights on Qatar and United Arab Emirates. As we continue to grow, we're seeking passionate individuals to join our dynamic team and contribute to our journey of success.
Position: Marketing Officer
Location: Doha, Qatar
Type: Full-time
Role Purpose:
The Marketing Officer is responsible for supporting the planning, execution, and optimization of category-specific marketing initiatives across ABYAT's product portfolio. The role ensures the effective implementation of marketing campaigns, brand consistency, and cross-functional coordination while contributing to customer engagement, commercial objectives, and overall business growth.
Duties and Responsibilities:
- Support the planning and execution of integrated marketing campaigns and promotional activities for assigned product categories, ensuring alignment with business and commercial objectives.
- Coordinate the development and production of marketing materials, including digital assets, print collateral, in-store branding, and promotional content.
- Conduct market research and competitor analysis to identify consumer trends, market opportunities, and category insights that support marketing strategies.
- Prepare reports and presentations summarizing market findings, campaign performance, and recommendations to support data-driven decision-making.
- Coordinate the creation and distribution of marketing content across multiple channels, including websites, social media platforms, email campaigns, and other digital touchpoints.
- Collaborate with internal stakeholders and external agencies to ensure timely delivery of marketing content and campaign execution.
- Monitor and analyze campaign performance by tracking key performance indicators (KPIs), customer engagement, and return on marketing investment (ROMI), providing recommendations for continuous improvement.
- Support social media activities by monitoring performance metrics, audience engagement, and content effectiveness while identifying opportunities for optimization.
- Assist in managing public relations activities, including press releases, event coordination, sponsorship initiatives, and communications that enhance ABYAT's brand image.
- Coordinate with government entities, business partners, and external stakeholders for participation in exhibitions, events, and corporate initiatives when required.
- Ensure all marketing materials comply with ABYAT's brand guidelines, maintaining consistency, accuracy, and quality across all communication channels.
- Work closely with the Commercial, Category Management, Sales, Product Development, and other cross-functional teams to ensure marketing initiatives effectively support product launches and commercial priorities.
- Continuously identify opportunities to improve marketing processes, campaign effectiveness, and operational efficiency.
- Provide ongoing marketing support and perform other related duties as assigned by the Marketing Manager.
Qualifications/Requirements:
- Minimum of 4-5 years of progressive experience in marketing coordination, category marketing, or related marketing roles.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Demonstrated experience in executing integrated marketing campaigns across digital and offline channels.
- Strong understanding of content creation, social media management, brand management, and campaign execution.
- Experience in analyzing marketing performance metrics and translating insights into actionable recommendations.
- Proficiency in Microsoft Office and marketing tools such as Adobe Creative Suite, marketing automation platforms, and content management systems.
- Strong organizational and project coordination skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Strong analytical mindset with attention to detail and a proactive, solution-oriented approach.
- Previous experience within the retail, home furnishing, building materials, or FMCG industry is considered an advantage.
** We carefully review all applications; however, only candidates who meet the specified requirements will be contacted for further consideration. We sincerely appreciate your interest and understanding. **
