Provide assistance and support in planning and executing all marketing plans, digital channels, and brand management in collaboration with relevant marketing and creative agencies, in line with defined objectives, standards, and brand and marketing guidelines.
Key Responsibilities
Digital Marketing Strategy
- Provide support to the Head of Department in developing the marketing strategy.
- Support the development and successful execution of digital design best practices, content production, and data management, with a strong focus on analytics and customer experience.
- Assist in designing and implementing a social media strategy aligned with the strategic objectives of the Human Resources Management Department.
- Monitor and review current benchmarking trends and audience preferences.
- Assist in creating, editing, publishing, and sharing engaging daily content, such as original text, images, videos, and news.
- Collaborate with the wider departmental team to ensure brand consistency.
- Assist in managing the website agency to ensure a high level of service.
- Assist in planning and implementing new initiatives to enhance brand awareness, such as promotions and competitions.
- Stay up to date with current technologies, trends, and tools related to website design and applications.
Shared Activities
- Perform any other duties and responsibilities related to the role as requested by the direct manager.
- Comply with all departmental policies, processes, standard operating procedures, and relevant instructions to ensure work is carried out in a consistent and controlled manner.
- Demonstrate compliance with the organization's values and ethics at all times to support the creation of a value-driven culture within the organization.
- Contribute to identifying opportunities for continuous improvement and sustainability of systems, processes, and practices, considering global standards, improving productivity, and reducing costs.
Communication and Working Relationships
External
- Creative agencies
- Website agency
- Other agencies, partners, and stakeholders
- Government entities
- Tourism authorities
1. Qualifications
- Bachelor's degree in Marketing, Media, Communication, or an equivalent field.
2.Experience
- 13 years of experience in marketing and communications roles or other relevant experience in the same field.
3. Skills
- Full proficiency in English, both spoken and written.
- Proficiency in Arabic as a second language is desirable but not mandatory.
- Proficiency in Microsoft Office programs (PowerPoint, Word, and Excel).
- Strong organizational skills and attention to detail.
- High ability to complete work in a timely manner
