Marketing Specialist

We are seeking a proactive and creative Marketing Specialist to support the overall regional marketing development and brand promotion in the Egypt market. The incumbent will be responsible for local market brand building, marketing campaign execution, channel promotion, social media operation and market data analysis. This role requires a solid understanding of local consumer habits, cross-cultural communication awareness, and the ability to independently complete regional marketing work and assist the team in achieving sales and brand growth targets.

Key Responsibilities

1. Brand & Market Promotion

Responsible for local brand image building and popularization in the MENA region, formulate localized brand promotion plans according to regional market characteristics, industry trends and local cultural customs, and enhance local brand awareness and market influence.

2. Marketing Campaign Operation

Plan, organize and implement offline and online marketing activities including industry exhibitions, regional promotion meetings, product roadshows, online promotional campaigns and festival marketing activities; track the whole process of activity execution, control activity quality and cost, and summarize activity effects and optimization plans after completion.

3. Social Media & Content Marketing

Operate regional mainstream social media platforms (Facebook, Instagram, YouTube, etc.), create localized marketing content including product posters, short videos, copywriting and market trending content; regularly update platform content, interact with fans and users, and maintain brand social activity.

4. Market Research & Data Analysis

Conduct regular research on local Egypt market demand, competitor marketing strategies, user consumption preferences and industry policies; sort out marketing data such as exposure volume, conversion rate and customer leads, output regular market analysis reports and marketing effect reports, and provide data support for marketing strategy adjustment.

5. Channel & Partner Support

Cooperate with local distributors and business partners, provide marketing material support, promotional policy guidance and brand promotion assistance; assist partners in regional market expansion and terminal sales activation.

6. Marketing Material Localization

Complete the localization revision and production of marketing materials (brochures, product manuals, promotional videos, advertising copies) to adapt to local language, cultural taboos and market aesthetics, ensure the accuracy and professionalism of all external publicity materials.

7. Cross-team Collaboration

Cooperate with sales, product and administrative teams, synchronize market front-line information, feedback user demands and market problems, and assist in optimizing regional product promotion strategies and sales solutions.