Marketing Specialist

Company Description Electronic House is a leading provider of electronic devices and home appliances, established in 1992 in Cairo, Egypt. The company is known for delivering high-quality products at affordable prices and has become the top seller of satellite receivers in the region. Today, Electronic House offers a wide range of products including receivers, televisions, fans, heaters, ovens, and kitchen blenders through 8 branches in Cairo and Alexandria and two factories in 10th of Ramadan City. With a vision to be the top choice for Egyptians and expand demand across the MENA region, the company focuses on locally assembled, innovative products that enrich consumers lives. Electronic House is committed to providing value, variety, and positive retail experiences that match diverse customer lifestyles.
Role Description The Marketing Specialist is a full-time, on-site role based in Cairo, Egypt. This position is responsible for planning and executing marketing campaigns to promote Electronic House's products across retail branches and regional markets. Day-to-day tasks include conducting market research, analyzing consumer trends, coordinating with sales teams, and developing marketing strategies that support brand positioning and product launches. The Marketing Specialist will create and manage promotional materials, support digital and in-store marketing initiatives, and collaborate with customer service teams to enhance the overall customer experience. The role also involves tracking campaign performance, preparing reports, and recommending improvements to drive product demand and brand awareness.
Qualifications

• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
• Candidates should possess Market Research skills, including data collection, consumer trend analysis, and competitive benchmarking.
• Candidates should possess Sales and Customer Service skills, with the ability to support retail operations and understand customer needs and behaviors.
• Candidates should possess Marketing Strategy skills, including campaign planning, brand positioning, and promotional activity coordination.
• Relevant qualifications such as a bachelor's degree in Marketing, Business, or a related field are preferred.
• Experience in consumer electronics or retail marketing and familiarity with digital marketing tools and basic analytics are beneficial.
• Strong organizational skills, attention to detail, and the ability to work on-site in a fast-paced environment are important.