JOB DETAILS
Job Title: Marketing Specialist
Scope: Marketing, Brand Management, and Lead Generation
Reporting Line: Marketing & CRM Manager
Job Location: Head Office (New Cairo)
Responsibilities
- Assist in planning and implementing marketing strategies and initiatives to enhance brand visibility and generate leads for industrial development projects.
- Develop and manage marketing materials including brochures, sales collateral, social media content, and website updates.
- Support the management of the marketing budget, vendor coordination, and production of ATL, BTL, and event-related materials.
- Create, edit, and proofread content for social media, website, newsletters, and press releases, ensuring consistency with brand guidelines.
- Coordinate website updates, ensuring content remains accurate, relevant, and up to date.
- Monitor and evaluate marketing campaign performance, analyzing data to improve effectiveness and maximize ROI.
- Prepare reports on marketing activities and campaign performance to support decision-making.
- Conduct market research on customer trends, competitors, and target audiences to support marketing strategies.
- Identify effective marketing channels and collaborate with creative teams to deliver impactful campaigns.
- Coordinate with internal teams (Sales, Business Development, and Projects) to ensure alignment of marketing efforts.
- Liaise with external vendors and creative teams to ensure high-quality and timely delivery of marketing materials.
- Maintain marketing assets and resource library for internal stakeholders.
Qualifications
- Education: Bachelor's degree in Business Administration (Marketing) or relevant field
- Experience: 13 years of experience in marketing or a related field
- Skills: Content creation, campaign management, market research, data analysis, vendor coordination, and communication skills
- Technical Skills: Microsoft Office, Microsoft Power BI is a plus
- Languages: Excellent English proficiency; additional languages are an advantage
