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Marketing Specialist

Marketing Specialist

everything coffee
Fresher
Not Disclosed
Early Applicant
  • Posted 15 days ago
  • Be among the first 10 applicants

Job Description

About Everything Coffee

Everything Coffee is your one-stop partner for all things coffee. We supply equipment for cafés, roasteries, and home baristas, and we back it up with service, maintenance, and consulting. Simply put, if it makes coffee, we probably sell it, fix it, or can tell you how to get the best out of it. We're a growing team in Dubai, and we take coffee seriously (ourselves, a little less).

About the Role

We're looking for a Creative Marketing Specialist who can come up with the idea and also knows how to make it work. You'll lead our creative campaigns across digital and offline channels, from writing the hook to tracking the results. If you enjoy both the creative and the practical side of marketing, you'll fit right in.

Key Responsibilities

  • Plan, create, and manage creative campaigns from concept to launch
  • Write scripts, hooks, captions, and ad copy for social media and video
  • Build and manage email marketing campaigns and automated flows (welcome series, abandoned cart, post-purchase, win-back)
  • Segment customer lists and personalize emails by audience (cafés, roasteries, home users)
  • Run A/B tests on subject lines, creatives, and content to improve results
  • Create and update landing pages for campaigns and product launches on Shopify
  • Set up UTM tracking for campaigns and track results with Google Analytics and Shopify analytics
  • Schedule and manage social media content with Meta Business Suite or similar tools
  • Write SEO-friendly content for blogs and product pages
  • Plan and run offline marketing such as events, exhibitions, workshops, and in-store promotions
  • Maintain a monthly content and campaign calendar
  • Prepare monthly reports on campaign and content performance with clear recommendations
  • Familiarity with Shopify or another e-commerce platform

Company: Everything Coffee

Location: Dubai, UAE

Job Type: Full-Time

Salary: Up to AED 6,000 + Commission

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