Marketing Specialist

JoinGenesis Middle East & Africa (GMEA), the regional hub of Hyundai Motor Group's luxury brand, and be part of our exciting growth journey.

We are seeking a passionateMarketing Specialistto drive performance, support our distributors, and accelerate Genesis success across the MEA region!

• Provide administrative and operational support for marketing activities, ensuring smooth execution of campaigns, events, and digital initiatives.
• Maintain accurate documentation and assist in coordination with internal teams and distributors.

• Marketing Planning & Execution
  - Support the development and execution of regional marketing plans aligned with regional and global strategies.
  - Coordinate and implement integrated marketing campaigns (ATL, BTL, digital, PR, events).
• Distributor & Network Marketing Support
  - Work closely with distributors to localize marketing campaigns and ensure brand consistency.
  - Support distributors with marketing toolkits, POS materials, and campaign guidelines.
  - Monitor distributor activation and compliance with brand and CI standards.
• Product Launches & Events
  - Assist in planning and execution of new vehicle or Concept Car launches, roadshows, exhibitions, and experiential marketing activities.
  - Coordinate with internal teams and stakeholders to ensure seamless delivery of events.
  - Support media previews, test drives, and press events where required.
• Digital & Social Media Support
  - Support regional digital initiatives including social media, website content, lead-generation campaigns, and paid media.
  - Coordinate with agencies to develop monthly content calendars to ensure proper execution of digital assets and postings.
  - Track engagement, leads, and performance metrics of digital marketing activities & suggest methods to enhance KPI's.
  - Stay up to date with marketing, digital, and social media trends, identifying opportunities to enhance brand visibility and relevance.
• Press Releases & Public Relations Management
  - Manage PR-related tasks including preparation, coordination, and distribution of press releases.
  - Maintain and update media lists and key media contacts across the region.
  - Coordinate media relations activities such as interviews, press briefings, and CEO or spokesperson interviews.
  - Liaise with PR agencies and media partners to ensure consistent messaging and accurate brand representation.
• Marketing Materials & Brand Management
  - Coordinate production and distribution of marketing collateral (brochures, spec sheets, calendars, etc...).
  - Review and adapt global assets to regional market requirements when needed.
• Media & Agency Coordination
  - Liaise with media agencies, creative agencies, and production vendors.
  - Support media planning implementation and monitor campaign execution.
  - Assist in managing creative briefs, approvals, and timelines.
• Reporting & Performance Tracking
  - Track campaign performance, event outcomes, and dealer participation.
  - Prepare weekly, monthly, and campaign performance reports.
  - Request and analyze monthly Marketing reports from all distributors.
  - Analyze marketing effectiveness and provide insights and recommendations.
• Budget & Administration Support
  - Assist in managing regional marketing budgets and tracking project expenses.
  - Ensure marketing activities remain within approved budget frameworks.
• Market & Competitor Analysis
  - Monitor automotive market trends, customer behavior, and competitor activities.
  - Share insights with the regional marketing team to support strategy refinement.

• Familiarity with Business environment in Middle East & Africa Region.
• Strong ability to apply practical knowledge of marketing mix modeling.
• Strong skills in data visualization.
• Strong skills in data modeling and analysis.
• Strong skills in communication and presentation.
• Strong attention to detail and accuracy.
• Strong project, personnel and budget management skills.
• Strong understanding of computer applications, word processing, spreadsheet, database, and presentation software (MS Office).

• Minumum 2 years of related job experience
• Years of experience from Automotive industry strongly preferred (preferably within OEM)
• Professional English
• Attested bachelor's degree preferred (Advanced degree in a related field preferred)