Marketing Specialist

Role Purpose

To manage and execute marketing activities for assigned accounts from end to end, support strategic planning, write advertising content, and ensure effective delivery of marketing campaigns in coordination with internal teams and freelancers.

Key Responsibilities

1. Account & Client Management

- Take full ownership of assigned accounts from A to Z

- Act as the main point of contact for clients

- Manage day-to-day communication and requirements

- Organize tasks, timelines, and deliverables

- Manage expectations and ensure alignment with agreed scope

- Resolve daily operational issues and escalate when needed

2. Strategic Support

- Support the development and refinement of marketing strategies

- Contribute to market and competitor analysis

- Propose campaign ideas and marketing initiatives

- Prepare draft plans and execution roadmaps

- Provide basic strategic coverage when required

3. Marketing & Advertising Content Writing

- Write advertising copy (Ad Copy) for digital campaigns

- Create marketing messages, headlines, and calls to action

- Ensure content aligns with brand tone and campaign objectives

- Coordinate with the Digital Marketer to align content with platform requirements

4. Execution & Planning

- Convert strategies into actionable execution plans

- Prepare content calendars and task schedules

- Write clear briefs for designers and freelancers

- Monitor execution and ensure quality and timely delivery

5. Coordination & Daily Operations

- Coordinate with Marketing Lead, Digital Marketer, designers, and freelancers

- Review work before submission or approval

- Ensure consistency with brand guidelines and strategy

6. Campaign Support

- Support the execution of digital advertising campaigns

- Assist in preparing creative assets for campaigns

- Launch basic campaigns when required and approved

- Monitor overall campaign progress and performance

7. Reporting & Documentation

- Prepare regular progress and performance reports

- Document workflows and processes

- Suggest operational improvements