Marketing Specialist

Role Overview

We are seeking a Marketing Specialist to join our team, based at our Head Office in DIP. You will be responsible for planning, delivering, and reporting on integrated marketing activities across The Petshop (TPS), AURA Veterinary Center, and Services (Grooming, Relocation & Aquatics). Reporting to the Marketing & Communications Manager, you will lead campaign management for all three brands, own social media performance for AURA Veterinary Center and Services and turn results into actionable insights and recommendations.

Responsibilities

Campaign Management

• Plan and execute multi-channel campaigns end to end, from brief and budget through execution to post-campaign reporting.
• Act as the campaign lead for the team, setting timelines and coordinating all contributors to ensure campaigns launch on time and within budget.
• Plan in-store and omni-channel retail activations as part of campaigns, including promotions, product launches, and seasonal moments.
• Brief and coordinate the Creative team and external suppliers to ensure delivery aligns with deadlines, briefs, and budgets.
• Produce post-campaign reports for all brands, covering results, learnings, and actionable recommendations.
• Create and brief content for paid campaigns for AURA Veterinary Center and Services.
• Review paid campaign results and refine content and messaging based on performance data.

Social Media

• Own the content calendar, content creation, and publishing for AURA Veterinary Center and Services.
• Maintain a unique voice for each brand while ensuring consistency with the overall group.
• Work closely with the AURA veterinary team to ensure content accuracy and clinical approval before publishing.
• Track performance against agreed KPIs and produce monthly reports with insights and next steps.

Events & Influencers

• Plan and deliver events and influencer partnerships for The Petshop and AURA Veterinary Center in collaboration with the events lead.
• Manage influencer selection, briefs, agreements, and deliverables in line with UAE advertising and influencer regulations.
• Report on performance and outcomes post-event or influencer activity.

Administration & Budget Management

• Manage internal stakeholders, suppliers, and agencies, including quotations and invoices.
• Track spending against campaign and event budgets, promptly flagging any variances.

Must have requirements

• 4 to 5 years of marketing experience, ideally within retail or consumer brands.
• Bachelor's degree in marketing, Communications, or a related field.
• Proven record managing multi-channel campaigns from planning through execution and reporting (most essential requirement).
• Hands-on social media management with direct responsibility for performance and results reporting.
• Practical experience in retail activations, including in-store promotions, launches, and seasonal campaigns.
• Experience in planning and delivering events and influencer partnerships.
• Advanced social media analytics and reporting skills with ability to turn data into actionable recommendations.
• Proficiency with Meta Business Suite, platform analytics, Google Analytics or similar, and Excel & PowerPoint for reporting.
• Excellent written and verbal English communication skills.
• Flexibility to support events and activations outside standard working hours as needed.

Nice to have requirements

• Arabic language skills to support Arabic campaigns and translations.
• Experience within the pet, veterinary, or healthcare sector.

Perks and Benefits

• Pet-friendly workplace.
• Life and medical insurance.
• Employee discount.
• Career growth opportunities.
• Fast paced and dynamic environment.