Define and deploy media strategies (digital, traditional, etc.) for MEA Markets in order to develop brand awareness with distinctive high reach.
Manage Retail Media, efficiently optimizing non-working media, optimizing media costs across 5 major markets
Manage and orchestrate the agency ecosystem at the regional and local level across (Production, Social, Influencers & Connected Commerce)
Manage Budgets and Governance of spend as per guidelines.
Role overlooks and handles all categories (Chocolate, gum, confectionary, pet and Kind)
Define, observe, codify, share and re-apply best media practices across markets and regions.
Define terms of engagement and contract with local and regional media partners
Manages Senior Level stakeholders internally and externally organization to drive effective engagement and business performance
Partners with Demand Leadership team to drive overall growth agenda of MEA. Has in-depth knowledge in own discipline and basic knowledge of related disciplines
Key Requirements
Has in-depth knowledge in own discipline and basic knowledge of related disciplines
The holder comes with extensive experience in Media field preferably agency background [Planning & commercial]) / min 15 years / Middle East Experience in Dubai and GCC.
