Media Buyer

Job Title: Media Buyer (Part-Time, Remote)

Industry: Education / E-Learning

Location: Remote

Job Type: Part-Time

Working Hours: 9:00 AM – 2:00 PM (5 hours/day)

Days Off: One day off per week

About the Role

We are an education company looking for a results-driven Media Buyer to plan, launch, and optimize paid advertising campaigns that generate high-quality leads for our courses and programs. This is a part-time remote role ideal for a media buyer who understands the education market and can deliver strong ROI within limited daily hours.

If you have a proven track record of scaling ad campaigns and converting cold audiences into student enrollments, we want to hear from you.

Key Responsibilities

• Campaign Strategy & Setup: Plan, create, and launch paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and YouTube.
• Audience Targeting: Build and refine audiences based on education intent, demographics, interests, and lookalikes.
• Lead Generation: Drive high-quality leads (form fills, WhatsApp inquiries, landing page sign-ups) at a competitive cost per lead (CPL).
• Creative Testing: Test ad creatives, copy, hooks, and formats (video, carousel, static) to identify top performers.
• Funnel Optimization: Work on landing pages and lead forms to improve conversion rates.
• Budget Management: Manage daily and monthly ad spend efficiently, ensuring maximum ROI.
• Reporting: Provide clear daily/weekly reports on spend, CPL, ROAS, CTR, and conversion metrics.
• Retargeting: Build and manage retargeting campaigns for warm audiences and previous leads.

Requirements

• Experience: 1–3 years of hands-on media buying experience (education industry experience is a strong plus).
• Platform Expertise: Strong command of Meta Ads Manager and Google Ads. Experience with TikTok Ads is a bonus.
• Analytical Skills: Ability to read data, spot trends, and make fast optimization decisions.
• Copywriting: Basic ability to write compelling ad copy in Arabic and/or English.
• Tools: Familiarity with Pixel setup, Conversions API, and UTM tracking.
• Self-Discipline: Must be reliable and productive in a remote, part-time setting.
• Availability: Must be available during the fixed hours of 9:00 AM – 2:00 PM.

What We Offer

• Competitive part-time salary based on experience.
• One day off per week.
• Fully remote work environment.
• Opportunity to scale campaigns in a growing education brand.
• Performance-based bonuses for strong results.