Job Purpose
ITXPROS is seeking a highly skilled, data-driven Media Buyer to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing multi-channel paid media campaigns that drive high-quality leads, measurable ROI, and sustainable growth across the full marketing funnel.
You will own paid media performance from strategy to execution, working closely with Marketing, Sales, andother teams to ensure campaigns generate not only volume, but sales-qualified opportunities that support ITXPROS business objectives.
Your expertise in performance marketing, analytics, optimization, and process documentation will directly contribute to customer acquisition, conversion efficiency, and revenue growth.
Key Responsibilities
- Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other relevant platforms.
- Design, execute, and optimize full-funnel campaigns, covering awareness, engagement, lead generation, conversion, and retention.
- Manage and optimize paid media budgets, allocating spend across channels to maximize ROI, lead quality, and scalability.
- Continuously optimize campaigns to reduce CPA and improve MQL to SQL conversion rates, in collaboration with the Sales team.
- Implement, manage, and audit tracking pixels, UTMs, conversion events, and attribution models to ensure clean and reliable data.
- Conduct A/B testing on ads, audiences, landing pages, and CTAs to improve conversion rates and lead quality.
- Monitor daily campaign performance and proactively adjust targeting, creatives, bids, and budgets.
- Collaborate closely with Content Creators and Designers to brief, review, and optimize creative assets for paid campaigns.
- Build and optimize remarketing and retargeting strategies to re-engage prospects and improve conversion efficiency.
- Prepare actionable weekly and monthly performance reports with KPIs such as CTR, CPC, CPA, ROAS, and lead quality indicators, including clear insights and recommendations.
- Create and maintain campaign documentation, templates, and playbooks to ensure consistency, scalability, and smooth handovers.
- Stay up to date with digital advertising trends, platform updates, and emerging channels.
- Explore and test new performance channels (e.g. TikTok Ads, native ads, programmatic) when relevant to business goals.
Requirements
General
- BA/BS degree or equivalent practical experience.
- 2–4 years of hands-on experience in performance marketing, digital advertising, or paid media management.
- Proven experience running B2B and B2C campaigns.
- Experience in Healthtech / Healthcare is preferred.
- Experience working with the US market is a strong plus.
- Agency background is preferred.
Technical
- Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other paid platforms.
- Solid understanding of full-funnel strategies, attribution models, and performance KPIs.
- Hands-on experience with conversion tracking, retargeting, and remarketing.
- Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Data Studio (or similar tools).
- Experience working with CRM and marketing automation systems and lead-generation funnels is a plus.
Tools
- Google Ads, Meta Business Manager, LinkedIn Ads
- Google Analytics (GA4), Google Tag Manager, Data Studio
- HubSpot, Salesforce, or similar CRM/marketing automation platforms (advantage)
- A/B testing and optimization tools (e.g. Optimizely, VWO) are a plus
Personal Characteristics
- Highly analytical with strong problem-solving skills
- Results-driven, with a proven ability to hit ROI and performance targets
- Strong ownership mindset and attention to detail
- Collaborative team player, comfortable working cross-functionally with Marketing, Sales, Content, and Design
- Clear communicator with strong reporting and presentation skills
- Adaptable and eager to learn new platforms, tools, and growth strategies
Success in This Role Looks Like
- Consistent generation of high-quality leads, not just volume
- Improved CPA and conversion rates across paid channels
- Strong alignment between paid media performance and sales outcomes
- Clean tracking, clear reporting, and scalable campaign structures
- Well-documented processes, templates, and playbooks that support long-term growth
