Media Buyer

We are looking for a performance-focused Media Buyer to plan, execute, monitor, and

optimize paid digital advertising campaigns across multiple platforms.

The role is responsible for managing media budgets, maximizing campaign performance,

monitoring key metrics, and ensuring advertising activities achieve business and lead-generation

objectives.

The Media Buyer will work closely with the marketing, content, design, sales, and business

development teams to ensure campaigns launch on time, reach the right audiences, generate

quality leads and deliver measurable ROI.

Key Responsibilities:

• Develop and execute paid media strategies based on business and campaign

objectives.

• Plan media campaigns across relevant digital advertising platforms.

• Set up, launch, and manage campaigns across Meta Ads, Google Ads, and other

relevant platforms.

• Define target audiences, campaign structures, budgets, placements, and bidding

strategies.

• Manage daily campaign monitoring and optimization.

• Monitor campaign performance and identify opportunities for improvement.

• Optimize campaigns based on CPL, CPA, CTR, CPC, ROAS, conversion rate, lead

quality, and other relevant KPIs.

• Manage and control advertising budgets to ensure efficient spending.

• Conduct A/B testing for audiences, creatives, ad copy, placements, and campaign

structures.

• Monitor campaign pacing and ensure budgets align with approved plans.

• Analyze campaign data and provide actionable recommendations.

• Prepare regular performance reports and dashboards for management.

• Identify underperforming campaigns and implement corrective actions.

• Coordinate with the content and design teams to ensure suitable creatives are

available for campaigns.

• Coordinate with sales and business development teams to assess lead quality and

campaign effectiveness.

• Work with the technical and development teams to ensure proper tracking and

conversion setup.

• Monitor pixels, conversion tracking, events, UTM parameters, and other tracking

requirements.

• Support the implementation and validation of GA4 and Google Tag Manager

tracking.

• Conduct competitor and market research to identify new advertising opportunities.

• Stay updated on changes to advertising platforms, policies, targeting options, and

best practices.

• Ensure campaigns comply with platform advertising policies and internal

requirements.

• Maintain proper documentation of campaign structures, budgets, results, and

optimization activities.

• Provide recommendations for scaling successful campaigns.

• Support marketing planning and forecasting based on historical and current

campaign performance.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a

related field.

• 2+ years of experience in Media Buying, Paid Digital Advertising, or

Performance Marketing.

• Hands-on experience managing paid advertising campaigns.

• Experience managing advertising budgets and campaign performance.

• Strong analytical and numerical skills.

• Strong understanding of digital marketing funnels and lead-generation campaigns.

• Ability to manage multiple campaigns simultaneously.

• Strong communication and reporting skills.

• Ability to work with cross-functional teams.

• Strong attention to detail and campaign accuracy.

Technical Knowledge:

Paid Advertising Platforms:

• Meta Ads Manager

• Facebook & Instagram Advertising

• Google Ads

• Google Search Ads

• Google Display Ads

• YouTube Ads

• Other relevant paid media platforms

Analytics & Tracking:

• Google Analytics 4 (GA4)

• Google Tag Manager

• Meta Pixel

• Conversion API

• Conversion tracking

• UTM parameters

• Campaign attribution

Performance Marketing:

• Audience targeting

• Retargeting

• Lookalike audiences

• Campaign segmentation

• Bid and budget optimization

• A/B testing

• Lead-generation campaigns

• Conversion optimization

• Funnel analysis

• Performance reporting

Reporting & Analysis:

• Excel / Google Sheets

• Marketing dashboards

• Campaign performance reports

• KPI analysis

• ROI and ROAS analysis