Media Buyer

Job Summary

We are looking for a performance-driven Media Buyer to generate qualified leads and project opportunities for our software solutions (custom systems, ERP implementations, enterprise platforms, etc.).

The role focuses on driving high-quality B2B leads, supporting the sales pipeline, and optimizing acquisition costs for high-value software projects.

Key Responsibilities

Strategy & Planning

Develop paid media strategies aligned with business development goals

Identify target industries and decision-makers (CEOs, IT Managers, Operations Directors)

Build campaign funnels tailored for long sales cycles

Campaign Execution

Launch and manage campaigns across:

Google Ads (Search & Display)

LinkedIn Ads (B2B targeting)

Meta Ads

Programmatic platforms (if needed)

Create campaigns focused on:

Consultation bookings

Proposal requests

Demo requests

Case study downloads

Coordinate with content and design teams for creatives and landing pages

Lead Quality & Optimization

Work closely with Sales team to ensure lead qualification

Optimize campaigns based on:

Cost per Lead (CPL)

Cost per Opportunity

Conversion to Proposal

Track performance using:

Google Analytics

GTM

CRM systems

Budget & Performance Management

Allocate and manage advertising budgets effectively

Scale campaigns that generate high-value projects

Prepare detailed weekly and monthly performance reports

Provide recommendations for improving ROI

Required Qualifications

25 years of experience in media buying or performance marketing

Experience generating B2B leads

Strong understanding of long sales cycle funnels

Experience with LinkedIn Ads and Google Ads

Analytical and data-driven mindset

Preferred Skills

Experience marketing:

ERP systems

Healthcare systems

Enterprise solutions

Custom software development services

Familiarity with CRM systems (HubSpot, Zoho, Salesforce, etc.)

Strong understanding of B2B buyer behavior