Role Description
This is a full-time, on-site role located in Maadi for a Senior Media Buyer. The Senior Media Buyer will oversee media planning, buying, and strategy development to optimize advertising campaigns. Responsibilities include analyzing market data, negotiating advertising rates, monitoring campaign performance, and ensuring alignment with company goals. Collaboration with teams and maintaining strong relationships with media vendors will be essential to deliver impactful results
Job Description
- Plan, execute, and optimize media buying strategies for B2B and B2C across digital platforms to maximize ROI and achieve campaign objectives.
- Negotiate and purchase advertising inventory on various channels, including social media, display networks, and programmatic platforms.
- Monitor and analyze campaign performance metrics, adjusting strategies to ensure optimal delivery and budget efficiency.
- Collaborate closely with marketing, creative, and analytics teams to align media buys with overall campaign goals and brand messaging.
- Conduct market research to identify emerging trends, audience behaviors, and new advertising opportunities.
- Develop and maintain strong relationships with media vendors, publishers, and technology partners.
- Prepare detailed reports on campaign performance, insights, and recommendations for continuous improvement.
- Manage and track media budgets, ensuring accurate allocation and timely invoicing.
- Stay up-to-date with industry developments, digital advertising technologies, and best practices.
- Support the development and execution of integrated marketing campaigns to drive brand awareness , customer engagement and lead generation
JJob Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
- 3-5 years of proven experience in media buying, preferably within a digital marketing environment.
- Strong understanding of digital advertising platforms, including Google Ads, Meta Ads Manager, Snapchat, TikTok, etc ,linked in
- Proven experience managingpaid social media and digital ad campaigns
- Demonstrated ability to analyze data, interpret campaign metrics, and optimize for performance.
- Excellent negotiation, communication, and interpersonal skills.
- Experience managing media budgets and delivering campaigns within allocated resources.
- Ability to work effectively in a fast-paced, collaborative, and deadline-driven environment.
- Detail-oriented with strong organizational and project management skills.
- Proficiency in using analytics tools such as Google Analytics and reporting dashboards.
- Up-to-date knowledge of digital marketing trends, technologies, and best practices.
