Media Buyer Specialist

Job Responsibilities

• Plan, create, launch, and manage effective paid media campaigns across digital platforms (Meta, Google, TikTok, YouTube).
• Review and align campaign setup with the approved content plan, ensuring creative effectiveness and platform suitability.
• Develop and manage audience targeting, retargeting, and lookalike strategies to maximize reach and conversions.
• Optimize media budgets and ensure cost efficiency, focusing on cost per lead effectiveness and overall budget optimization.
• Monitor and improve conversion rates through continuous optimization and testing.
• Track daily campaign performance and share daily leads reporting.
• Prepare and share monthly reports covering campaigns performance, leads volume, and geographic/area distribution.
• Analyze leads data to assess quality, trends, and performance insights.
• Coordinate with Finance by sharing ads invoices from different platformsand following up on settlements.
• Monitor campaign pacing, frequency, and ad fatigue to ensure sustained performance.
• Extract actionable insights from data and provide optimization recommendations.
• Collaborate with creative, marketing, sales, and CRM teams to enhance campaign effectiveness and lead quality.
• Ensure compliance with platform policies and brand guidelines.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 25 years of experience in digital media buying or performance marketing.
• Hands-on experience managing paid ads on Meta, Google, TikTok, and/or YouTube.
• Strong understanding of performance KPIs (CPL, CPA, CTR, CPC, conversion rate) and budget optimization.
• Proven ability to analyze leads data and prepare daily and monthly performance reports.
• Strong analytical skills with proficiency in Excel / Google Sheets.
• Experience in audience targeting, retargeting, and lookalike strategies.