Media Buyer

Specto is looking for a performance-driven Media Buyer with a proven record of planning, launching and scaling successful paid-media campaigns. The ideal candidate combines strong analytical thinking with practical experience across multiple advertising platforms, industries and markets.

Responsibilities:

• Develop paid-media strategies aligned with client objectives and KPIs.
• Plan, launch and manage advertising campaigns across Meta, TikTok, Snapchat, LinkedIn, ChatGPT and Google.
• Manage campaign budgets and allocate spending effectively across platforms.
• Monitor and optimize campaigns to improve ROAS, CPA, CAC, CTR and conversion rates.
• Conduct audience, competitor, keyword and market research.
• Collaborate with content creators and designers to develop high-performing ad creatives.
• Implement and review tracking pixels, conversion events, UTMs and analytics.
• Prepare clear performance reports with insights, findings and recommendations.
• Test audiences, creatives, placements, bidding strategies and landing pages.
• Stay informed about platform updates, advertising policies and emerging paid-media opportunities.

Requirements:

• Proven professional experience in media buying and performance marketing.
• A strong portfolio or case studies demonstrating measurable campaign results.
• Strong command of Meta Ads Manager and Google Ads.
• Practical experience with TikTok Ads, Snapchat Ads and LinkedIn Campaign Manager.
• Familiarity with ChatGPT advertising and emerging AI-powered advertising platforms.
• Strong understanding of campaign tracking, attribution and conversion optimization.
• Ability to analyze performance data and make informed optimization decisions.
• Experience managing campaigns across different markets and industries is preferable.
• Strong budget-management, communication and reporting skills.
• Ability to manage multiple accounts and campaigns while meeting deadlines.