Core Responsibilities: -
Marketing Strategy & Planning: -
- Assist in the implementation of medical marketing plans and initiatives for CHG hospitals and clinics.
- Support the preparation of marketing plans to help achieve business objectives within the assigned medical specialties.
- Collaborate with internal stakeholders to ensure alignment with CHG's overall marketing strategy.
Marketing Activities: -
- Coordinate day-to-day marketing activities related to specific departments, specialty lines, or physicians.
- Contribute to the development of promotional materials, patient education tools, and digital content related to medical services.
- Support the execution of patient engagement initiatives and campaigns aimed at increasing service awareness, CHG branding, and patient volume.
- Conduct market and competitor research to support business development opportunities and campaign planning.
- Monitor patient experience insights and assist in identifying areas for service improvement.
Campaigns, Events & Initiatives: -
- Assist in planning and organizing medical events, conferences, and community health awareness activities.
- Coordinate with physicians and hospital teams to develop and promote new service offerings.
Ensure all medical marketing communications adhere to CHG brand and compliance standards
Marketing Reports & Analytics: -
- Support the preparation of performance reports for campaigns, events, and digital initiatives.
- Track and analyze key marketing metrics to assess campaign effectiveness and identify improvement areas.
Requirements: -
- Bachelor's degree in medicine, pharmacy, dentistry, or related medical field (required).
- Postgraduate studies or certifications in Marketing, Business, or Communication are a plus.
- 13 years of experience in marketing, preferably in the healthcare or pharmaceutical industry.
- Familiarity with hospital or clinic marketing operations is an advantage.
- Excellent written and verbal communication skills (Arabic & English).
