Overview
We are seeking a proactive and detailoriented Merchandising Supervisor to lead our field merchandising team and ensure flawless execution across assigned retail channels. The ideal candidate will have strong leadership skills, deep market awareness, and the ability to drive instore excellence that supports our sales and trade marketing objectives.
Key Responsibilities
Team Leadership & Performance Management
- Supervise and guide a team of Merchandisers through structured field visits and daily followups.
- Ensure full compliance with company merchandising standards and execution guidelines.
- Drive team performance by ensuring achievement of KPIs (visibility, availability, distribution, and display quality).
InStore Execution of Trade & Sales Initiatives
- Ensure all Trade Marketing and Sales activities are properly and timely executed at customer outlets.
- Oversee instore implementation of promotions, POSM placement, and brand activation campaigns.
Reporting, Insights & Field Analysis
- Review and validate daily merchandiser reports and ensure accuracy of field data.
- Analyze instore performance, identify gaps, highlight outofstock situations, and provide actionable insights to the Sales team.
- Recommend corrective actions to improve execution quality and address identified issues.
Perfect Store Implementation
- Guarantee consistent execution of Perfect Store standards across all assigned outlets.
- Monitor planogram compliance, product availability, pricing accuracy, visibility, and overall store presentation.
- Conduct regular store audits to uphold brand excellence.
Market & Competitive Monitoring
- Track competitor promotions, share of shelf, POS visibility, and overall market activity.
- Analyze competitive trends and provide insights to support business decisions.
Coverage Planning & Route Optimization
- Review and optimize route plans to ensure effective market coverage.
- Continuously evaluate market data to keep coverage updated and aligned with business priorities.
- Allocate resources efficiently based on outlet potential and performance.
Qualifications
- Previous experience in Merchandising, Sales, or Trade Marketing supervision.
- Strong leadership and field management skills.
- Excellent analytical abilities and attention to detail.
- Ability to work under pressure and manage multiple priorities.
- Strong communication and reporting skills.
