mylo is a fintech platform dedicated to helping millions of people and businesses thrive by providing accessible and responsible financial solutions. Whether you're purchasing a mobile phone, a new jacket, a flight ticket, a comfy couch, or even covering school tuition, mylo enables you to buy now and pay later at thousands of points of sale across Egypt. Born out of
B.TECHEgypt's leading electronics and appliances retailer with over 27 years of experience in offering buy now, pay later solutionsmylo brings a legacy of trust and innovation to the fintech space. All mylo products are fully Sharia-compliant, ensuring ethical and inclusive financial practices.
Role Overview
We are seeking a
Merchant Growth Lead to scale
mylo's merchant ecosystem by shaping category strategy, orchestrating partnerships, and optimizing merchant performance. The role defines which merchant segments to prioritize, builds activation and engagement playbooks, and collaborates cross-functionally to unlock commercial impactdriving profitable GMV, category depth, and long-term merchant retention.
Key Responsibilities:
Category & Merchant Strategy
- Develop merchant and category growth strategies, including prioritization of segments, verticals, and scalability paths
- Translate ecosystem signals and merchant insights into decisions around prioritization, enhancements, and commercial opportunities
Partnerships & Merchant Lifecycle
- Lead merchant partnership orchestration end-to-end (commercial alignment, activation, integration, joint initiatives, and performance optimization)
- Work closely with Sales & Partnerships to drive onboarding, activation, expansion, and retention across merchant lifecycle
- Shape merchant playbooks and lifecycle frameworks that accelerate time-to-value and improve engagement, repeat contribution, and ecosystem depth
Commercial Constructs, GTMs & Calendars
- Design and operationalize commercial constructs (pricing, incentives, promotions, and value propositions) to drive utilization, penetration, and profitability
- Develop merchant-facing GTMs for new offerings, programs, and category initiatives
- Build and manage category and merchant calendars, commercial campaigns, and joint planning cycles
Performance & Experimentation
- Run experiments/A-B tests across segmentation, incentives, communications, and lifecycle interventions to improve ecosystem outcomes
- Monitor merchant KPIs (activation, GMV, revenue contribution, retention, churn, and category depth) and drive continuous improvement
Cross-Functional Collaboration
- Partner with Product, Operations, Marketing, and Commercial to enhance merchant experience, improve tooling, and increase feature utilization
- Drive ecosystem scaling efforts to expand merchant contribution, profitability, and long-term value
Requirements
- 3+ years experience in Growth, Category/Merchant, Strategy, B2B Marketing, or similar commercial ecosystem roles
- Experience in FinTech or similar ecosystem-driven environments is a plus
- Strong analytical and commercial acumen; comfortable with economics, segmentation, incentives, and data-informed decision making
- Experience working cross-functionally with Sales, Partnerships, Product, Operations, or Marketing
- Familiarity with pricing models, partnerships, incentives, category dynamics, or merchant economics
- Exposure to lifecycle, segmentation, or retention frameworks preferred
- Effective communicator with strong stakeholder management skills
- Curious, experimental, and iteration-oriented mindset
- Bachelor's degree in Business, Economics, Engineering, Marketing, or related field
