Role Purpose
The Distributor Cluster Manager is fully responsible for managing the Distributor channel for Binzagr private label brands, with a primary focus on driving sales, ensuring stock availability, and executing commercial plans.
This role acts as the single point of ownership for all distributor-related activities, including sales performance, inventory health, pricing execution, trade deals, and daily communication with distributors and internal stakeholders.
Key Responsibilities
1. Sales & Revenue Growth
- Own and deliver sales targets for the Distributor cluster across all assigned categories and brands
- Translate annual and quarterly business plans into clear distributor sales actions
- Closely monitor sell-in and sell-out performance and take corrective actions when needed
- Identify growth opportunities by SKU, territory, distributor, and customer type
2. Distributor Management & Communication
- Act as the primary contact between Binzagr Brands and all appointed distributors
- Lead regular business reviews with distributors (weekly/monthly/quarterly)
- Ensure clear alignment on targets, priorities, promotions, and execution plans
- Escalate risks and resolve issues related to sales, stock, service level, or pricing.
3. Stock Management & Availability
- Ensure optimal stock availability across distributor warehouses and key customers
- Work closely with Supply Chain and Planning teams to:
- Prevent out-of-stock situations
- Avoid overstock and slow-moving inventory
- Actively manage forecasts, replenishment, and stock rotation initiatives
- Monitor expiry risks and lead corrective actions with distributors
4. Pricing,Trade Deals & Commercial Execution
- Ensure correct price positioning vs. market and national brands
- Manage and track:
- Trade deals
- Promotions
- Price discounts
- Incentives and rebates
- Ensure full compliance with approved trade terms and deal mechanics
Evaluate ROI of trade activities and recommend improvements
5. Market Execution & Visibility
- Ensure brand standards and agreed execution guidelines are applied in market
- Support distributors in:
- Launching new SKUs
- Improving shelf presence and distribution
- Collect market intelligence on:
- Competitors
- Pricing
- Distributor feedback
- Customer needs
6. Reporting & Performance Tracking
- Prepare regular reports on:
- Sales vs target
- Stock levels
- Availability
- Trade spend
- Highlight risks, opportunities, and action plans clearly and proactively
Support management presentations and performance reviews.
Key KPIs:
- Sales target achievement (value & volume)
- Stock availability / OSA
- Inventory health (days of stock / slow movers)
- Trade spend effectiveness
- Distributor execution compliance
Required Qualifications & Experience
- Bachelor's degree in Business, Marketing, Supply Chain, or related field
- 5–8 years experience in FMCG, preferably in:
- Distributor management
- Sales operations
- Key account or trade roles
- Strong understanding of:
- FMCG sales dynamics
- Trade deals & pricing structures
- Distributor business models
Key Skills & Competencies
- Strong commercial and sales mindset
- Excellent communication and stakeholder management skills
- High ownership and accountability
- Strong analytical and reporting skills
- Ability to balance sales growth with stock discipline
- Hands-on, execution-focused, and results-driven
