Paid Ads Specialist

Company: Nationwide Middle East Properties

Location: Abu Dhabi, United Arab Emirates

Employment Type: Full-Time

Department: Marketing

Reporting to: Marketing Manager

Founded by top industry experts, Nationwide Middle East Properties is a premier, award-winning real estate agency headquartered in Abu Dhabi. With over 15 years of excellence and a diverse portfolio encompassing the most sought-after residential and commercial properties across the UAE, we provide comprehensive, turnkey-property solutions. We pride ourselves on our deep market knowledge, unwavering dedication to customer service, and an entrepreneurial culture that drives exceptional results for our clients and developers.

We are looking for a highly analytical, data-driven, and creative Paid Ads Specialist to join our growing Marketing team in Abu Dhabi. In this role, you will be the driving force behind our digital lead generation efforts. You will be responsible for strategizing, executing, and optimising high-performance paid media campaigns across various platforms (Google, Meta, TikTok, Snapchat) to promote our exclusive secondary and off-plan properties.

The ideal candidate must have 3 to 5 years of proven performance marketing experience specifically within the UAE, with a strong preference for candidates possessing a background in the highly competitive UAE real estate market.

• Campaign Strategy & Execution: Plan, build, and launch comprehensive paid advertising campaigns across Google Search & Display, Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn.

• Lead Generation Focus: Drive high-intent, qualified leads for specific real estate projects, off-plan launches, and secondary market listings, ensuring continuous pipeline growth for our property consultants.

• Budget & Bid Management: Manage substantial daily/monthly ad budgets. Monitor pacing, adjust bids, and optimize spend distribution to maximize Return on Ad Spend (ROAS) and maintain an optimal Cost Per Lead (CPL).

• A/B Testing & Optimization: Continuously test ad creatives, copy, targeting audiences, and landing pages to improve Click-Through Rates (CTR) and Conversion Rates (CVR).

• Tracking & Analytics: Implement and manage tracking pixels, Google Tag Manager (GTM), and API integrations to ensure accurate lead attribution and seamless data flow into our CRM (e.g., Zoho).

• Performance Reporting: Analyse campaign data using GA4 and native platform analytics. Prepare and present weekly/monthly performance reports to senior management with actionable insights and strategic recommendations.

• Cross-Functional Collaboration: Work closely with the graphic design and content creation teams to brief, develop, and refine high-converting visual assets and video content.

• Market Research: Stay ahead of the curve by monitoring digital marketing trends, algorithm updates, and competitor strategies within the UAE real estate sector.

  
  
  

• Experience: 3 to 5 years of hands-on experience in paid digital advertising and performance marketing, strictly within the UAE market.

• Industry Knowledge: Previous experience in the UAE Real Estate sector is highly preferred. You should understand the nuances of marketing to property investors and end-users.

• Technical Expertise: Advanced proficiency in Meta Ads Manager, Google Ads, Google Analytics (GA4), and TikTok Ads Manager.

• Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions to scale campaigns profitably.

• Education: Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.

• Certifications: Active Google Ads and Meta Blueprint certifications are a significant advantage.

• Communication: Excellent written and verbal communication skills in English. Bilingual proficiency (English & Arabic) is a strong plus for localizing ad copy.

• Attributes: Proactive, detail-oriented, able to work under pressure in a fast-paced environment, and highly collaborative.

  
  
  

• Competitive base salary (commensurate with experience).

• Performance-based bonuses/incentives tied to lead quality and campaign success.

• Comprehensive medical insurance.

• UAE residency visa sponsorship.

• A dynamic, professional, and supportive work environment in the heart of Abu Dhabi.

• Opportunities for career growth and professional development within a leading real estate firm.

Nationwide Middle East Properties is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.