Performance Marketing Manager

Company Description

ECC Knowledge Group, headquartered in the United Arab Emirates with a regional office in Egypt, is a leading regional hub for professional and higher education. Established in 2013, the organization has grown from facilitating international postgraduate programs to fostering a knowledge ecosystem that connects education, industry, and innovation. Through partnerships with top universities in Switzerland, Malaysia, the United Kingdom, and Denmark, ECC Knowledge Group provides accessible, world-class academic opportunities. Beyond academics, the organization is dedicated to promoting lifelong learning and transformative knowledge experiences through webinars, podcasts, and collaborations that inspire innovation and drive meaningful impact in the MENA region.

Role Description

The Performance Marketing Manager is responsible for developing, executing, and optimizing integrated marketing campaigns that drive measurable results. This role focuses on analyzing campaign performance, optimizing digital marketing strategies, and ensuring the best ROI through data-driven decision-making and budget allocation.

Qualifications

• 7+ years of experience in Performance Marketing, media buying or paid acquisition.
• Extensive experience in Gulf countries especially Saudi and UAE. Proven track record of executing high-impact, data-driven marketing strategies.
• Advanced experience of Meta, TikTok, Snapchat and Google Ads.
• Experience with retargeting tools such as Criteo is a plus.
• Advanced user of analytics tools especially third-party connectors.
• Good to have experience with conversion ads, retention activities and loyalty.
• Brand awareness ads including engagement and similar doesn't add much to this position.
• Digital funnel optimization.