Performance Marketing Manager

First Class Group

We are hiring a Performance Marketing Manager to lead and scale paid acquisition across digital advertising platforms as First Class continues to grow.

This role is focused on driving high-quality leads, improving acquisition efficiency, and turning media spend into measurable business impact. You will own performance campaigns end-to-end, from strategy and execution to optimization and reporting.

Key Responsibilities

* Plan, execute, and optimize performance campaigns across paid digital platforms

Own full funnel performance from awareness to conversion

Manage budgets, bidding strategies, and audience targeting to maximize ROI

Continuously test and optimize creatives, audiences, and landing flows

Ensure accurate tracking, attribution, and data integrity

Monitor and report on key performance metrics, including CPL, CAC, and ROAS

Collaborate closely with content, design, and leadership teams to improve performance outcomes

Creative Collaboration

Brief creative and content teams with clear performance insights

Guide creative direction based on data and audience behavior

Ensure ad creatives align with First Class brand standards

Cross-Functional Collaboration

Work closely with marketing, sales, and leadership teams

Align paid media activity with campaigns, launches, and brand initiatives

Support growth objectives across multiple business lines and locations

Who You Are

* A performance-driven marketer with strong analytical thinking

Comfortable managing budgets and making data-led decisions

Highly organized and execution focused

Confident operating in fast-paced, high-growth environments

Clear communicator who can translate numbers into actions

Requirements

* Proven experience in performance or growth marketing

Hands-on experience managing paid campaigns across multiple digital platforms

Strong understanding of analytics, tracking, and conversion optimization

Data-driven mindset with strong execution skills

Experience in real estate, hospitality, or service-driven businesses is an advantage

If you are passionate about performance marketing and know how to turn paid media into real business growth, we would love to hear from you.

Apply with your CV and a brief note outlining your experience in performance marketing.