We are looking for a Performance Marketing Manager to lead the development and execution of data-driven digital marketing strategies that drive customer acquisition, activation, and revenue growth. In this role, you will manage and optimize paid media campaigns across multiple digital channels, ensuring strong performance throughout the customer journey—from lead generation to conversion. You will leverage analytics, testing, and continuous optimization to improve campaign effectiveness, maximize return on investment, enhance conversion rates, and support the achievement of business objectives while ensuring compliance with regulatory requirements and internal policies.
What you'll do:
- Plan, launch, and optimize paid performance campaigns across Google Ads, Meta, TikTok, and LinkedIn, with a strong focus on regulated financial products
- Drive acquisition for key funnel stages: lead → application → approval → activation
- Optimize campaigns based on CPL, CPA, approval rate, CAC, and LTV, not just traffic
- Manage and scale media budgets efficiently while maintaining profitability targets
- Partner with product, risk, and compliance teams to ensure all ads, copy, and creatives meet regulatory requirements
- Lead A/B testing for creatives, messaging, landing pages, and funnels to improve conversion and approval rates
- Analyze user behavior and funnel drop-offs to continuously improve acquisition quality
- Develop and maintain remarketing and retargeting strategies to increase conversion and reactivation
- Deliver clear performance reports, insights, and forecasts to stakeholders
To succeed in this role, you'll need to have:
- 4+ years of hands-on experience in performance marketing, ideally within fintech, consumer finance, lending, or digital financial services
- Strong experience managing paid media for regulated products
- Advanced knowledge of Google Ads and Meta Ads (search, display, video, and conversion optimization)
- Strong understanding of conversion tracking, pixels, GA4, GTM, and attribution models
- Proven ability to optimize beyond leads, focusing on approval rates and customer quality
- Analytical mindset with strong reporting and data interpretation skills
