Job Description
We are looking for a data-driven and results-oriented Performance Marketing Manager to lead our digital efforts across paid media channels. The ideal candidate is passionate about growth, customer acquisition, and optimization, with a strong analytical mindset and hands-on experience managing performance campaigns at scale.
Key Responsibilities
● Develop and execute performance marketing strategies across paid digital channels.
● Manage campaign planning, execution, optimization, and reporting for app campaigns.
● Monitor and optimize key performance metrics, including CAC, CPA, CPI, ROAS, LTV, conversion rate, CTR, and retention.
● Own the marketing budget and ensure efficient allocation to maximize business outcomes.
● Collaborate with the Creative, Brand, CRM, Product, Data, and Commercial teams to develop high-performing campaigns and customer journeys.
● Analyze campaign performance and customer behavior to identify growth opportunities and optimization recommendations.
● Develop dashboards and present actionable insights and recommendations to leadership.
● Stay up to date with industry trends, platform updates, attribution changes, and emerging digital marketing opportunities.
Requirements
● 4–7 years of experience in performance marketing, growth marketing, or digital acquisition.
● Proven experience managing significant paid media budgets with measurable business impact.
● Familiarity with CRM, lifecycle marketing, and marketing automation is an advantage.
● Excellent communication and stakeholder management skills.
