Performance Marketing Manager (User Acquisition)

Location:Cairo - Fifth Settlement, Egypt

Position: Full-Time

The global book market is a +$150Bn industry. However, the industry faces an existential crisis from unlicensed generative AI and rampant digital piracy. Furthermore, an attention crisis is occurring as publishers lose readers to personalized social algorithms. With 67% of Gen Z and Millennials demanding hyper-personalization, failing to move beyond static formats is driving rapid audience attrition.

Sinai.ai is a next-generation adaptive reading platform designed to capture the publishing market as it transitions into an AI-driven era. We offer an AI Native platform built on a partnership model. Our platform transforms passive reading into a hyper-personalized, high-engagement interactive journey. We bridge the gap between text and media to provide an immersive experience that traditional e-readers cannot replicate.

We are looking for a data-driven, creative, and relentless Performance Marketing Manager to architect our user acquisition engine from the ground up.

Your mission is to execute a multi-channel approach through targeted creative and strategic acquisition. You will target high-intent personas to help us solve the global retention crisis. You will have the autonomy, budget, and creative support to build a world-class user acquisition program

What You'll Do (The Mission):

• Build the Engine: Design, launch, and scale our entire performance marketing strategy from scratch, owning the user acquisition budget and results
• Master the Channels: Become the hands-on expert for our direct paid ads on platforms like Meta, TikTok, and Google. You won't just manage an agency; you'll be in the platforms building and optimizing.
• Be Our Data Scientist: Live in the data. You will track, analyze, and report on core metrics (CPA, CPC, CVR, LTV, ROAS). Your analysis will be the voice of the customer in our strategic planning.
• Run the Funnel: Design and optimize landing pages, A/B test creative, and build a high-conversion funnel that turns ad spend into passionate users.
• Collaborate on The Story: Work directly with our creative teams to translate our unique features into compelling campaigns that cure Shelf-Guilt and move users from static files to active environments.
• Forecast & Scale: Develop models to forecast growth, manage the performance budget, and report directly to leadership on what's working and where we should invest next.
  

• A Proven user acquisition Expert: You have 5+ years of hands-on experience in performance marketing, with a proven track record of scaling user acquisition for a D2C subscription app, e-commerce, or digital content platform.
• Hands-On: You are a true practitioner who can build, manage, and optimize complex campaigns inside Google Ads and Meta Ads Manager from day one.
• Data-Obsessed & Analytical: You are an Excel/Google Sheets wizard who can pull data, build reports, and find the so what behind the numbers.
• A Creative Problem-Solver: You understand that performance marketing is both a science and an art. You know how to write a compelling creative brief and can spot the difference between an ad that looks good and an ad that works.
• Scrappy & Entrepreneurial: You thrive in a fast-paced, early-stage environment. You are a doer who can build the plane while flying it.
• A Passionate Learner: You are genuinely excited about the future of AI, content, and publishing. (Telling us your favorite book is a plus!)
  

• Build from Zero: This isn't an optimization job. You are the architect of our entire growth engine. You will build it, own it, and be celebrated for its success.
• A Mission That Matters: We are on a mission to protect the global book industry, ensure authors are paid fairly, and redefine reading for the AI generation.
• Direct Impact: You will report directly to and work with the founding leadership team. Your data and insights will shape our product, our company strategy, and our success.
• A Culture of Innovation: We are defining a new market, not just competing in an old one. We value big ideas, fast execution, and collaborative problem-solving.
• Competitive Compensation: We provide a competitive salary and a dynamic, flexible work environment from our base in Cairo.
  

If you're ready to build the future of reading, we want to talk to you.

Please send your resume/CV to [Confidential Information] with the subject line: Performance Marketing Manager.