Performance Marketing Specialist

Working Hours: Full-time, (on-site) - Monday to Friday – 9:00 AM to 6:00 PM (1-hour break), in New Cairo, Festival City.

The Performance Marketing Specialist will support the planning, execution, optimization, and reporting of digital advertising campaigns across multiple platforms. This role requires hands-on campaign management, strong analytical skills, and close collaboration with marketing and creative teams to drive measurable results.

Key Responsibilities

Digital Advertising & Execution

• Execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta (Facebook/Instagram), X, Snapchat, and TikTok.
• Handle ad setup, audience targeting, keyword research, ad copy coordination, and daily optimizations.
• Conduct A/B testing on creatives, audiences, and bidding strategies to improve performance.

Campaign Management & Optimization

• Monitor live campaigns and ensure KPIs are met (CPA, ROAS, CTR, conversions, traffic).
• Optimize bids, budgets, targeting, and pacing based on performance insights.
• Ensure accurate conversion tracking, pixel setup, and overall campaign hygiene.

Performance Analysis & Reporting

• Prepare regular performance reports using Locker Studio, Google Data Studio, Power BI, or internal dashboards.
• Analyze results to identify trends, insights, and optimization opportunities.
• Share performance insights and recommendations with the marketing team.

Collaboration & Alignment

• Work closely with creative teams on ad creatives and landing pages.
• Coordinate with marketing and sales teams to align campaigns with business goals.
• Collaborate effectively with remote and cross-functional teams.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 2–4 years of proven experience in performance marketing or paid media.
• Experience in fintech or tech-driven industries is a plus.
• Proficiency in English.
• Strong understanding of digital advertising, tracking, and optimization.
• Strong analytical mindset, accuracy, and reporting skills.
• Ability to collaborate across teams and work effectively with remote colleagues.

What We Offer:

• Social Insurance enrollment.
• Annual paid leave and public holidays as per the law.
• Paid sick leave in line with labor regulations.
• Medical insurance coverage.
• Performance-based bonus up to 2 months salary.
• 24 work-from-home days per year.
• Professional, multicultural work environment and opportunities for career development.