Senior Performance Marketing Specialist

EVRaid Is seeking a Senior Performance Marketing Specialist This role requiring both high-level strategic vision and deep, hands-on technical expertise. You will be responsible for leading a team of 2–4 specialists to hit aggressive growth targets while personally managing and optimizing high-spend performance campaigns across Meta, Google, and LinkedIn. This role is critical for our international expansion, requiring a leader who can identify new market opportunities and execute entry strategies with a focus on measurable ROI.

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and execute integrated marketing plans aligned with business objectives.

• Conduct market research and competitor analysis to identify opportunities and trends

• Manage annual and quarterly marketing calendars.

2.Performance Marketing & Execution

• Directly manage, execute, and optimize multi-channel performance campaigns on Meta, Google Ads, and LinkedIn.
• Analyze performance metrics daily to optimize campaigns for maximum ROI and ROAS.
• Maintain a hands-on approach to Architect & Execute ad sets, bidding strategies, and technical tracking.
• Manage and allocate budgets across channels to ensure maximum cost-effectiveness

3. Content & Creative

• Brief and manage designers, copywriters, and agencies to produce high-quality content.

• Oversee the creation of marketing materials (videos, posts, landing pages, brochures).

• Ensure messaging aligns with brand positioning and target audience.

4. Campaign Management

• Lead multi-channel campaigns from concept to execution.

• Track KPIs and generate performance reports with actionable insights.

• Manage budgets for campaigns and ensure cost-effectiveness

5. Social Media Management

• Oversee social media strategy, posting schedule, and community engagement.

• Analyze engagement metrics and continuously improve content performance.

6. Events & Offline Marketing

• Support planning and execution of events, exhibitions, and activations.

• Coordinate with vendors, partners, and internal teams.

7. Team Collaboration

• Mentor junior marketing staff and provide guidance where needed.

• Collaborate with sales, product, and customer service teams to align messaging and goals

Must Have:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–5+ years of experience in Performance marketing (preferably in digital)
• Proven track record of managing and paid social and search campaigns (Meta, Google, LinkedIn).
• Strong knowledge of digital platforms, analytics tools, and marketing automation.
• Excellent communication, project management, and organizational skills
• Ability to analyze data and generate insights

Nice To have:

• Knowledge of SEO/SEM best practices.
• Experience with CRM systems (e.g., HubSpot, Odoo CRM).
• Basic design knowledge (Canva, Adobe tools).
• Familiarity with B2B marketing strategies (if relevant).

Apply Now and Be Part of our AMAZING Team !

https://evraid.odoo.com/jobs/senior-performance-marketing-specialist-92