Turn digital acquisition into qualified growth.
Job Summary
Dafater is looking for a hands-on Growth Marketing Specialist to drive digital acquisition, conversion, and measurable demand generation across the Saudi Arabian market.
This role is focused on building and optimizing the full digital acquisition journey from campaigns and landing pages to conversion, CRM qualification, and commercial outcomes.
You will combine performance marketing, conversion optimization, analytics, experimentation, and modern marketing technology to continuously improve acquisition efficiency and qualified demand.
What You'll Lead
- Plan, launch, manage, and optimize digital acquisition campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels.
- Drive acquisition toward qualified leads, conversion, acquisition efficiency, and downstream commercial performance—not clicks or traffic alone.
- Manage campaign structure, audiences, targeting, keywords, bidding, budgets, retargeting, and creative testing.
- Analyze the full acquisition journey from campaign engagement through landing pages, lead capture, CRM qualification, opportunity creation, and commercial outcomes.
- Partner with Sales to understand lead quality and use CRM and sales feedback to improve campaigns, audiences, channels, and conversion performance.
- Improve landing pages, forms, calls-to-action, and digital customer journeys through structured CRO and experimentation.
- Run experiments across audiences, offers, messaging, creatives, landing pages, forms, and campaign structures.
- Work closely with Content and Creative teams to translate performance insights into stronger campaigns, messaging, offers, and assets.
- Use GA4, Google Tag Manager, advertising-platform data, CRM data, and analytics tools to measure performance and diagnose issues.
- Strengthen conversion tracking, UTMs, attribution, CRM source mapping, click IDs, and funnel measurement.
- Identify tracking gaps, data-quality issues, and broken or misleading measurement and coordinate their resolution.
- Build actionable performance reporting that clearly explains what happened, why it happened, and what should happen next.
- Identify new acquisition opportunities and scale campaigns and channels that demonstrate strong commercial performance.
- Leverage AI, automation, experimentation, and modern growth-marketing practices to improve execution, analysis, productivity, and performance.
What We're Looking For
- 3–5+ years of hands-on experience in Growth Marketing, Performance Marketing, Digital Acquisition, Paid Media, or a closely related role.
- Experience in B2B Technology, SaaS, Enterprise Software, ERP, FinTech, or a comparable technology-driven business.
- Proven hands-on experience running and optimizing digital acquisition campaigns targeting the Saudi Arabian market.
- Strong practical experience with Google Ads and experience across other relevant platforms such as LinkedIn Ads and Meta Ads.
- Demonstrated ability to optimize for qualified leads, conversion, acquisition efficiency, and downstream commercial outcomes.
- Strong understanding of B2B lead generation, digital acquisition funnels, and customer journeys.
- Practical experience with landing pages, CRO, forms, conversion optimization, and A/B testing.
- Strong working knowledge of GA4 and Google Tag Manager.
- Experience with conversion tracking, UTMs, attribution, CRM data, and marketing/sales funnel measurement.
- Experience using CRM and downstream lead or opportunity data to evaluate marketing effectiveness.
- Strong analytical skills and experience working with Excel, Google Sheets, reporting, or BI tools.
- Good understanding of CPL, Cost per Qualified Lead, CPA, CAC, Conversion Rate, ROAS, Acquisition Efficiency, and Pipeline Contribution.
- Practical experience using AI and automation to improve marketing analysis, workflows, experimentation, productivity, or execution.
- Strong problem-solving skills with a structured experimentation and continuous-improvement mindset.
- Professional working proficiency in Arabic and English.
Why Dafater
This is an opportunity to play a key role in strengthening Dafater's digital growth engine across acquisition, conversion, analytics, experimentation, and sales alignment.
If you are a hands-on growth marketer who knows how to turn digital acquisition into qualified demand and measurable commercial impact, we'd love to hear from you.
Apply now and join Dafater.
