About Grassroots Creative Agency
Grassroots Creative Agency is a dynamic, results-driven digital marketing agency based in the heart of Dubai. Established in 2018, we have quickly grown by partnering with a diverse range of clients to scale their businesses through innovative and data-backed advertising strategies whilst maintaining a lean team that is currently 13 people. We are looking for a passionate, driven and talented individual to join our team to make a significant impact on our business.
The Role
We are seeking an experienced and highly motivated Performance Marketing Specialist to join our team. The ideal candidate is a master of paid media, with deep, hands-on expertise across the major digital advertising platforms.
This is a fantastic opportunity to take complete ownership of an established client portfolio as you will be succeeding a departing team member. The position will be wholly yours, making it perfect for a strong, independent professional who is ready to make an immediate impact. The anticipated start date is November 17, 2025, to facilitate a comprehensive two-week shadow and handover period.
Key Responsibilities
- Campaign Management & Execution:
- Develop, launch, and manage high-performance advertising campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, PMax), YouTube, and TikTok.
- Manage and optimize LinkedIn Ads campaigns as required.
- Take full ownership of a portfolio of over 25 live client campaigns, with the capacity and drive to grow this to 30+ in early 2026.
- Strategy & Optimization:
- Conduct in-depth audience research, keyword analysis, and competitive reviews to inform campaign strategy.
- Continuously monitor campaign performance, analyzing key metrics such as ROAS, CPA, CTR, and conversion rates to identify opportunities for improvement.
- Implement A/B testing and other optimization methodologies to maximize performance and achieve client KPIs.
- Manage campaign budgets effectively to ensure optimal allocation and pacing.
- Client Relations & Reporting:
- Act as a key point of contact for clients, confidently leading calls to discuss campaign strategy, performance, and insights.
- Prepare and present clear, concise, and insightful performance reports to clients and internal stakeholders.
- Report directly to the Director of Ads and Operations, providing regular updates on campaign status and results.
- Collaboration:
- Work closely with our in-house content and design teams to brainstorm and request compelling ad creatives (videos, images, copy) that are tailored to each platform and audience.
- Provide feedback to the creative team based on performance data to guide future creative development.
What We're Looking For (Qualifications & Skills)
- Proven Experience: 3+ years of hands-on experience in a PPC, paid media, or digital advertising role, preferably within an agency environment.
- Platform Expertise: Expert-level proficiency and a proven track record of success with:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- TikTok Ads
- Technical Skills: Strong understanding of audience targeting, keyword research, bidding strategies, conversion tracking, and remarketing.
- Analytical Mindset: A data-driven individual who is comfortable analyzing complex data sets to derive actionable insights.
- Communication: Exceptional command of the English language (both written and verbal). You must be able to articulate complex strategies and results in a simple, clear manner.
- Independence & Ownership: A self-starter who can manage their workload, prioritize tasks, and take full ownership of their campaigns with minimal supervision.
- Client-Facing Confidence: Experience and comfort in leading client meetings and building strong professional relationships.
Bonus Points (Highly Desirable)
- Advanced proficiency with Google Tag Manager (GTM) for implementing pixels, conversion tracking, and event tracking on websites and landing pages.
- Hands-on experience with automation software like Make.com or Zapier.
- Strong familiarity with Google Analytics 4 (GA4) and Google Search Console.
- Some experience with WhatsApp direct marketing campaigns
- Agency experience is a significant plus.
- Experience with Google Workspace (Drive, docs, sheets)
- Experience with Slack
- Experience with Monday.com
- Experience with Dashboards such as Google Looker Studio
- Be AI Native with tools such as Google Gemini
What We Offer
- A competitive salary and an attractive performance-based bonus structure for achieving targets.
- Genuine work-life flexibility, including work-from-home options and a work from another country policy.
- The opportunity to work with a diverse portfolio of exciting clients.
- A collaborative and supportive work environment with clear paths for professional growth.
- A key role in a fast-growing agency where your contributions have a direct and visible impact.
- Monthly rewards and recognition through our employee recognition program
- Visa & Medical Insurance covering Dubai
How to Apply
To be considered for this role, you must submit all of the following:
- Your updated CV.
- Proof of results from past or current campaigns (e.g., a portfolio, case studies, or screenshots of performance with sensitive information redacted).
- Copies of any relevant certifications from Google and/or Meta.
Please note: Applicants who only send a CV will not be considered.
Candidates will be requested for either a video or in person interview, followed by an assessment to prove ability.
