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Nawy

Performance Marketing Specialist

Nawy
Egypt, Cairo
1-3 Years
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Job Description

  • Job Summary: Performance Marketing Specialist, specializing in media buying, is a critical role within the marketing team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results
  • Job Responsibilities
    • Develop and manage digital marketing campaigns (Facebook/Instagram, Google AdWords, ....)
    • Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms
    • Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization
    • Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals
    • Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly
    • Manage media buying budgets effectively, ensuring optimal allocation of resources across channels
    • Stay up-to-date with the latest digital marketing trends, tools, and technologies to continuously improve campaign performance

Requirements

  • Bachelor's degree in Marketing or related field is preferred
  • Minimum of 1-3years of experience in performance marketing, with a focus on media buying
  • Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager, Google Ads)
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions
  • Strong project management and organizational skills, with the ability to handle multiple campaigns simultaneously
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team
  • Detail-oriented with a commitment to quality and accuracy
  • Self-motivated with the ability to work independently and take initiative
  • Excellent written and spoken English and Arabic

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Nawy

Job ID: 147571749

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Last Updated: 15-07-2026 07:37:24 AM
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