We are looking for an experienced Google PPC Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads.
The ideal candidate is analytical, performance-driven, and experienced in generating high-quality leads and conversions while improving campaign profitability.
Key Responsibilities
- Plan, launch, manage, and optimize Google Ads campaigns.
- Manage Search, Display, YouTube, Performance Max, and Remarketing campaigns.
- Conduct keyword research and build structured keyword lists.
- Create campaign structures based on business goals, target markets, and customer intent.
- Write and test ad copy, headlines, descriptions, extensions, and landing-page messaging.
- Monitor daily campaign performance and optimize bids, budgets, keywords, audiences, and placements.
- Manage negative keyword lists and reduce irrelevant traffic.
- Improve Quality Score, ad relevance, CTR, conversion rate, and landing-page performance.
- Track key metrics including CPC, CTR, CPL, CPA, conversion rate, ROAS, and lead quality.
- Scale profitable campaigns while maintaining performance.
- Identify underperforming campaigns and take immediate corrective action.
- Set up and verify conversion tracking using Google Ads, Google Tag Manager, and Google Analytics 4.
- Work closely with copywriters, designers, video editors, developers, and landing-page teams.
- Prepare clear weekly and monthly performance reports.
- Stay updated with Google Ads policies, platform changes, automation tools, and market trends.
Requirements
- Arabic Language is required
- Proven experience managing Google Ads campaigns.
- Strong knowledge of Google Ads, Google Analytics 4, and Google Tag Manager.
- Experience with Search, Display, YouTube, Performance Max, and Remarketing campaigns.
- Strong understanding of keyword research, search intent, bidding strategies, and campaign structure.
- Experience with lead-generation and conversion-focused campaigns.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns, accounts, and markets simultaneously.
- Experience with campaign testing, optimization, and scaling.
- Good understanding of landing pages, funnels, CRM systems, and conversion-rate optimization.
- Strong English communication skills.
Preferred Qualifications
- Experience in finance, trading, education, services, or other high-ticket industries.
- Experience advertising in GCC, European, LATAM, or international markets.
- Familiarity with CRM systems, TrackBox, server-side tracking, and offline conversion imports.
- Experience managing monthly advertising budgets of $20,000 or more.
- Knowledge of Google Ads compliance for regulated industries.
- Experience with call tracking and lead-quality optimization.
Performance Expectations
The Google PPC Specialist will be evaluated based on:
- Number and quality of leads generated.
- Cost per lead and cost per acquisition.
- Conversion rate and campaign profitability.
- Search-term quality and relevance.
- Improvement in Quality Score and click-through rate.
- Speed and quality of campaign testing.
- Ability to scale profitable campaigns.
- Accuracy of conversion tracking and reporting.
- Consistent achievement of weekly and monthly targets.
Employment Type
Full-time position.
Working Hours
Monday to Friday, 9:00 AM to 6:00 PM.
How to Apply
Please submit your CV at [Confidential Information]
