Position: Performance Media Buyer (Full-Time)
Location: Cairo / Nasr City
We're Looking For Someone Who Has:
- 2-3 years experience in performance media buying
- Strong experience in the Saudi market (KSA)
- Proven experience in both:
- Lead Generation campaigns
- Conversion / Direct Sales campaigns
- Background in education / courses / training programs (EdTech)
- Experience working in a marketing agency environment (preferred)
- Based in Cairo
Platforms Required:
- Meta Ads
- Snapchat Ads
- Google Ads
- TikTok Ads
Core Responsibilities:
- Managing and scaling lead generation campaigns with qualified CPL targets
- Managing direct conversion / sales campaigns with ROAS focus
- Building full funnel strategies (TOF MOF BOF)
- Daily optimization based on data, not assumptions
- Budget scaling with controlled risk
Technical Skills Required:
- Ability to implement & train on:
- GTM (Google Tag Manager)
- GA4 (Google Analytics 4)
- Strong understanding of:
- Conversion tracking
- Pixel implementation
- Server-side tracking basics
- Attribution logic
- Performance reporting & analysis
