Are you a results-driven marketer with a passion for performance and growth
ArabyBrand is looking for a Senior Performance Marketing Specialist to join our dynamic team.
In this role, you will be responsible for developing, implementing, and optimizing multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.
The Big Picture:
Araby Brand, a dynamic digital marketing agency in the MENA region, specializes in performance marketing tailored to each client's unique needs.
Our goal is to become a leading agency in the EMEA region, while ensuring that we remain an exceptional place to work.
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across multiple channels, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms
- Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV
- Utilize a deep understanding of digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies
- Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies
- Stay up-to-date with the latest trends and best practices in digital marketing, performance marketing, and growth hacking
- Lead and mentor junior team members, fostering a culture of continuous learning and growth mindset within the team
- Develop detailed performance reports and provide actionable insights to clients and internal stakeholders
- Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in performance marketing, preferably within a digital marketing agency
- Proven track record of managing and optimizing successful multi-channel digital marketing campaigns
- Expertise in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and others
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Experience with A/B testing and conversion rate optimization
- Excellent communication and presentation skills with the ability to articulate complex strategies to clients and stakeholders
- A growth mindset with a passion for learning and staying ahead of industry trends
- Ability to thrive in a fast-paced, agile environment and adapt to changing priorities
Benefits
Why Join Araby Brand
- Growth Opportunities: Be part of a team that values personal and professional development. We believe in a continuous learning culture and offer opportunities for career advancement
- Innovative Environment: Work in a dynamic, agile environment where creativity and innovation are encouraged
- Impactful Work: Play a crucial role in driving the growth and success of our clients businesses
- Collaborative Culture: Join a team of passionate marketers who are dedicated to excellence and teamwork
- Flexible Work Arrangements: We offer flexible working options, including remote work, to support a healthy work-life balance
If you are a strategic thinker with a passion for performance marketing and a drive to exceed expectations, we would love to hear from you!
