Job Description
As Performance Ops & Acquisition Lead, you will own the full paid acquisition funnel and the marketing operations infrastructure that powers it from strategy and campaign execution to analytics, process design, and team leadership with the goal of driving qualified trader acquisition and brand awareness across the MENA region. You will lead a small regional marketing team while working closely with business development, product, and compliance teams to craft culturally resonant campaigns for Arabic- and English-speaking audiences, adapting TMGM's global brand for local relevance.
Key Responsibilities
Paid Acquisition & Campaign Management
Plan, execute, and optimise paid media campaigns with a strong focus on Arabic-language audiences
Manage significant regional ad budgets with rigorous focus on cost and return benchmarks
Run A/B and multivariate tests on creatives, landing pages, and audience segments to continuously improve conversion rates
Develop geo-targeted strategies across MENA markets, adapting to local platform behaviours and media buying nuances
Marketing Operations & Infrastructure
Build and maintain end-to-end tracking and attribution frameworks to ensure accurate performance measurement across all paid channels
Own and evolve the regional marketing technology stack, including CRM integration, marketing automation, lead scoring, and landing page tooling
Develop and document standardised SOPs and reporting processes to support team efficiency and scalability
Lead onboarding and capability building as the team grows, establishing best practices across campaign ops and analytics
Collaborate with data and technology teams to implement proper funnel analysis and attribution modelling
Regional Strategy & Localisation
Adapt TMGM's global brand messaging, campaigns, and creatives for cultural nuance and local market relevance across MENA
Identify and capitalise on regional events, trading seasons, and market cycles to inform campaign calendars
Partner with local influencers, media outlets, and affiliate networks to extend reach in key MENA markets
Ensure all marketing activities comply with regional regulatory requirements
Analytics & Reporting
Own performance dashboards and deliver regular reporting to senior leadership on key marketing KPIs
Apply a data-driven approach to decision making, leveraging analytics and business intelligence platforms
Monitor competitor activity and industry trends across MENA to identify growth opportunities
Team Leadership & Cross-Functional Collaboration
Lead, mentor, and develop direct reports within the MENA marketing team, setting clear goals and fostering a high-performance culture
Work with the global creative team to brief and produce high-quality Arabic and English ad creatives
Partner with regional Sales and Business Development teams to align marketing campaigns with conversion and onboarding targets
Liaise with Product and Technology teams to ensure landing pages and registration flows are optimised for MENA user behaviour
Provide market intelligence and strategic input to inform TMGM's broader MENA go-to-market plans
Requirements
What We're Looking For
Essential Requirements
5+ years of hands-on performance and digital marketing experience, with at least 2 years focused on the MENA region
Proven track record managing and scaling paid media campaigns across major channels with measurable results in a B2C environment
Demonstrated experience building and leading a marketing team, with the ability to coach and develop junior talent
Strong marketing operations mindset experience owning marketing technology stacks, CRM integrations, lead scoring, and marketing automation tools
Experience in financial services, fintech, forex/CFD trading, or adjacent regulated industries strongly preferred
Deep understanding of the MENA digital landscape, including platform behaviours, audience segmentation, cultural sensitivities, and media buying nuances
Strong analytical mindset with proficiency in web analytics, attribution tools, and business intelligence platforms
Familiarity with regulatory marketing requirements in the UAE and wider Gulf markets
Preferred Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field
Relevant digital marketing certifications
Experience building marketing operations infrastructure from the ground up in a growth or scale-up environment
Exposure to affiliate marketing or partnership marketing in the trading sector
Arabic language proficiency is a strong advantage
