Job Description:
We are looking for a forward-thinking Performance Strategy Director to lead the development of performance-driven strategies across major clients in the MENA region. You will act as the bridge between technology, data, and storytelling shaping how we use performance media, analytics, and platforms to drive measurable business outcomes.
This is a client-facing (not client-handling) role suited for a confident communicator and storyteller with strong experience in performance strategy, search, and data-driven planning.
Key Responsibilities
- Lead the performance strategy for key clients across markets, ensuring integration of data, tech, and communications thinking.
- Partner with client leads and media teams to define growth opportunities through performance-based frameworks (ROAS, CPA, demand and bidding optimization, etc.).
- Translate complex data and platform insights into clear, compelling narratives that drive decision-making at the client level.
- Collaborate closely with digital, media, and creative teams to build strategies grounded in technology, search, and consumer behavior insights.
- Maintain a strong understanding of performance ecosystems (search, social, commerce, analytics, programmatic) and how they interconnect.
- Support thought leadership initiatives by contributing to internal best-practice playbooks, presentations, and client strategy sessions.
- Mentor and guide performance strategists and planners to foster analytical and storytelling excellence across the team.
Requirements
- 13-15 years of experience in performance strategy, media, or digital marketing ideally within agency or consultancy environments.
- Proven expertise in search and performance marketing, including bidding strategies, demand analysis, and optimization.
- Strong understanding of technology-driven categories such as telecom, tech, or data-intensive industries.
- Ability to translate data into actionable strategies and articulate them with clarity and confidence to senior clients.
- Exceptional communication and storytelling skills capable of simplifying technical concepts for business audiences.
- Strategic thinker with hands-on exposure to performance measurement, attribution, and media efficiency frameworks.
- Regional experience in MENA preferred; however, we welcome candidates with advanced-market exposure (UK, Germany, Italy, France, Spain, Singapore) and confidence in English communication.
- Experience in AI language models and tools and their application in enhancing strategic analysis, audience understanding, and content optimization.
Location:
Riyadh
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
