Sunset Hospitality Group is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 81 venues and with presence in 22 countries with a commitment to deliver authentic & diverse hospitality experiences that bring people together, all around the world.
We are urgently seeking a PR Account Manager in our Head Office based in Dubai, United Arab Emirates.
The PR Manager is responsible to plan and direct public relations programs designed to create and maintain a favourable public image for Sunset Hospitality group brands.
Main responsibilities:
- Coordinating all public relations activities
- Developing a marketing communications plan including strategy, goals, budget and tactics
- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
- Identify main client groups and audiences and determine the best way to communicate publicity information to them
- Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Establish and maintain effective working relationships with local and municipal government officials and media representatives.
- Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Respond to requests for information about employers activities or status.
- Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
- Maintain company archives.
- Produce films and other video products, regulate their distribution, and operate film library.
- Observe and report on social, economic and political trends that might affect employers.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
- Performs other duties pertinent to this job as assigned.
Qualifications and Experience:
- Bachelors degree in public relations, Communications, Journalism, Marketing, or a related field.
- Previous experience (4-5 years) working in a public relations role, preferably within the hospitality, travel, or lifestyle industry.
- Strong written and verbal communication skills with the ability to create compelling content for various platforms.
- Excellent media relations skills with a proven track record of securing media coverage and building relationships with journalists.
- Familiarity with social media platforms to amplify brand messaging and engage with online communities.
- Ability to work under pressure and meet tight deadlines while maintaining attention to detail.
- Strong organizational skills, with the ability to handle multiple tasks simultaneously.
- Creative thinking and problem-solving abilities to develop innovative PR campaigns and adapt to evolving industry trends.
- Passion for the hospitality industry and a deep understanding of its unique challenges and opportunities.
Benefits:
- Competitive Salary
- Discounts Across Sunset's Venues and More: Experience the Sunset lifestyle to the fullest with exclusive discounts at all our venues and beyond.
- Career Growth Opportunities: Your professional journey is our priority. Elevate your career with tailored growth opportunities that align with your ambitions.
You can learn more about our company: https://www.sunsethospitality.com/
