FerriFirenze, a rapidly growing Italian fine-jewellery maison known for its exceptional craftsmanship and artistic heritage, is expanding its team in Dubai. As we continue to elevate our global presence, we are looking to internalize and strengthen our Press and Celebrity Relations function with a dedicated expert in-house.
Role Overview
We are seeking a highly experienced Press & Celebrity Relations Manager to lead, manage, and grow all media, KOL, and celebrity partnerships for FerriFirenze from our Dubai office.
This role is instrumental in shaping the brand's global visibility, developing high-impact collaborations, and building long-term relationships within the luxury space.
Key Responsibility
- Develop and execute global press, influencer, and celebrity strategies aligned with brand objectives.
- Manage all media relations: press outreach, editorial planning, interviews, brand storytelling, and press office operations.
- Build and nurture relationships with celebrities, stylists, agents, and publicists to secure placements and high-visibility opportunities.
- Identify and coordinate product loans, red-carpet moments, and key brand appearances.
- Collaborate closely with Marketing to create cohesive communication and visibility plans.
- Oversee PR assets: messaging, press kits, media lists, and reporting.
- Represent FerriFirenze at events, jewellery shows, industry gatherings, and media engagements.
- ADD STG ABOUT SALES!
- Dedicate to the sales ceremony while ensuring consistently high standards for private events, exhibitions, or boutique.
Profile
- 510 years of experience in a top-tier media outlet (magazine, editorial) or PR agency.
- Proven track record in luxury, ideally jewellery, fashion, or high-end lifestyle.
- Strong network across media, influencers, celebrities, and stylistsinternational exposure is a plus.
- Exceptional communication skills and understanding of luxury storytelling.
- Italian language (spoken or understood) is preferred.
- Based in Dubai or open to relocation.
- Open to travel in occasion of events.
What We Offer
- The opportunity to join a fast-growing Italian luxury house with global ambition.
- A strategic role with room for vision, creativity, and leadership.
- A dynamic, international work environment.
- The chance to shape FerriFirenze's voice and visibility on the global stage
