Private Label Expert

Responsibilities:

1. Responsible for product planning for overseas business, with a strong focus on the development and category management of Private Brand (PB) products.

2. Formulate product strategies and category structures that align with local consumer needs, based on local market trends and user behavior.

3. Identify business opportunities, optimize product assortment, and continuously enhance product competitiveness through data analysis and market research.

4. Lead the end-to-end process of new product development, including product selection, positioning, packaging, pricing, and marketing coordination, to strengthen the market competitiveness of PB products.

5. Collaborate closely with cross-functional teams including supply chain, procurement, quality control, and operations to ensure effective execution of product planning and achievement of business goals.

6. Build and continuously iterate on localized product management methodologies to enhance the professionalism and forward-thinking nature of the product planning system.

Requirements:

1. Bachelor's degree or above, with 5+ years of experience in merchandising, product planning, or procurement; prior experience in Private Brand (PB) development and management is preferred.

2. Strong market insight and data sensitivity; capable of independently conducting market research, retail analysis, and user insight studies. Familiar with the retail industry, with a solid understanding of assortment strategies across different consumption scenarios; excellent category planning skills.

3. Strong project management and cross-functional collaboration skills; able to lead product launches from 0 to 1.

4. Highly proactive and results-oriented, with the ability to adapt quickly in a fast-changing environment and drive business growth.

5. Experience in overseas product development or cross-border retail is a plus.

6. Proficiency in English as a working language is preferred.

Highlights of the Role:

1. Opportunity to participate in the global expansion strategy of a leading Chinese retail enterprise.

2. Build the Private Brand (PB) system from the ground up and create tangible business value.

3. Work with an international team and thrive in a dynamic, fast-growing environment.

4. Competitive compensation and benefits package.